Branding Design Kit

Samantha Cardenales

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About this service

Summary

Why you should work with me?

I'm a passionate designer with a background in design and strategic communications. With my graphic design coursework, internship, freelance and personal projects I have applied the skills I learned from my previous experience to become skilled at strategic thinking and creative problem solving.

Who Should Consider This Package:

This package is ideal for those looking to develop a strong and cohesive brand identity, including startups, small businesses, entrepreneurs, and personal brands.

Process

Step 1 - A one-on-one meeting to discuss your vision and goals for our collaboration, and to set a timeline for deliverables. I will ask 30% of your total deposit upfront before we begin the process

Step 2 - Brand Strategy and Target Audience: I will research your target audience and develop key brand words that effectively represent your brand across all platforms, including social media."

Step 3 - Defining a Visual Direction: Once we've identified the brand keywords, I will create a personalized moodboard to outline the visual direction of your brand

Step 4 - Logo Variations and Color Palette: I will design three different logo variations. Together, we will then select a color palette to integrate into the logo suite.

Step 5 - Brand Pattern, Mockup, and Business Card Design: Once we've finalized your logo suite and branding colors, I will create a brand pattern in up to three different color variations, provide mockups for your brand, and design the front and back of a business card.

Step 6 - Revisions: Sample drafts will be provided and a discussion of any necessary edits. We can accommodate up to three rounds of revisions through out the process.

Step 7- Project Delivery: Hooray, we've made it! I will send over your logo files in various formats, along with your brand and social media mood boards, brand patterns, mockups, and business card files. Additionally, I will include a comprehensive branding guide. If you would like any add-ons, please let me know!

What's included

Branding kit
1. Logo Suite - Primary logo, Secondary logo, Brand Icon 2. Brand Colors 3. Mood board 4. Brand Pattern 5. Business Card Design - front/ back design 6. Mockups (Photography Style) - Photography guidelines (tone, mood, subjects, and composition) - Illustration style guidelines (style, color, line quality, and texture) 7. Brand Guidelines Document - Comprehensive guide detailing all brand elements - Instructions on logo usage, color palette, typography, imagery style, and more 8. *Additional Elements (if applicable) - Packaging design templates - Signage design templates - Merchandise design templates

Example projects