Tailored Branding Kit

Tegbir Blaggan

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About this service

Summary

I offer a comprehensive branding kit design that provides everything your business needs to establish a strong, cohesive visual identity—from custom logos and color palettes to brand guidelines and social media assets. What sets my service apart is the balance of creativity and strategy—I don’t just create beautiful designs; I craft identities that are uniquely tailored to your brand’s values, audience, and goals, ensuring long-term impact and consistency across platforms.

Process

Branding Kit Design Process: From Start to Finish
1. Discovery & Consultation We begin with an in-depth consultation to understand your business, brand values, target audience, and vision. This step includes reviewing your goals, competition, and unique selling points to ensure the branding aligns perfectly with your needs.
2. Research & Strategy I conduct industry research and analyze your competitors, trends, and target market. This helps in building a strategic foundation for the brand’s visual direction, ensuring it stands out while staying relevant.
3. Concept Development Based on the research, I create several logo and visual identity concepts. These include initial sketches and mood boards that explore different creative directions, which we'll review together.
4. Design Refinement After gathering your feedback on the initial concepts, I refine the selected design to align it with your vision. This includes revising the logo, fine-tuning the color palette, typography, and additional design elements.
5. Branding Kit Creation Once the design is approved, I build the full branding kit, including logo variations, color codes, typography, social media assets, and brand guidelines. Everything is structured for easy use across platforms and media.
6. Presentation & Final Approval I present the final branding kit in a detailed, organized package. You’ll have a chance to review all elements and request any last-minute adjustments before final delivery.
7. Final Delivery Upon approval, I deliver all brand assets in various formats (print and digital) and provide a comprehensive brand guidelines document to ensure consistent application across all your branding efforts.
8. Support & Follow-Up I offer post-project support to help with any questions or additional needs as you begin implementing your new brand identity.

What's included

  • Logo Suite

    - Primary logo (main design) - Secondary logo (simplified or alternate version) - Logo variations (horizontal, vertical, icon-only) - Black and white versions - Transparent background versions (PNG) - Scalable vector files (AI, EPS, PDF)

  • Color Palette

    - Primary and secondary brand colors - Hex, RGB, and CMYK codes for each color - Usage guidelines for different media

  • Typography System

    - Primary and secondary fonts (for headings, body text, etc.) - Font files (if applicable) or links to download - Guidelines for font usage (sizes, weights, spacing)

  • Brand Patterns or Textures (Optional)

    - Custom patterns, icons, or textures that align with the brand - Files in multiple formats (PNG, SVG, or EPS)

  • Brand Guidelines Document

    - A comprehensive PDF outlining how to use the logo, colors, typography, and other brand assets - Dos and Don’ts for logo placement, spacing, and resizing - Rules for brand consistency across platforms

  • Business Stationery Mockups

    - Business card design (front and back) - Letterhead and envelope design - Email signature design (optional)

  • Social Media Kit

    - Profile and cover images for platforms like Instagram, Facebook, LinkedIn, Twitter, etc. - Color and typography guidelines for social media

  • Favicon

    - A custom favicon for website usage (16x16, 32x32, etc.) - Multiple file formats (ICO, PNG)

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

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