What's included

• Content research

  Link building content starts with making sure it has strong sell in potential. This means backing it up with strong research, data and sources. - Data research with multiple angles - Survey results - Expert/novel insights - In-house data

• Content creation

  Once the data has been gathered and analysed for different angles, the content plan can be structured and drafting can begin. Articles are optimised for SEO, including adding keywords, schema, crosslinking and meta data.

• Feedback edits (max. 2 rounds)

  I run content drafts created past you for review and feedback. I offer up to 2 rounds of edits. Further rounds can be agreed if necessary at an extra cost relative to the amount of work required.

• Design brief and feedback

  I create a design brief for your in-house designer. Adding this improves the user experience and is beneficial for both SEO and sell in purposes. I also provide your designer with feedback on the imagery (if required). Alternatively, I can put together imagery myself at an additional cost. This includes up to 2 rounds of edits from your end. Pricing for this can be agreed at an extra cost relative to the amount of work required.

• CMS upload

  Once the content and imagery has been finalised, I publish it on the CMS.

• Distribution and outreach (optional)

  If required, I can assist with content distribution and outreach. This can include any of the below: - Social media posts and imagery - Email campaign copywriting - Link building outreach Pricing for this can be agreed at an extra cost relative to the amount of work required.