Thought Leadership Strategy & Digital Presence Build
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About this service
Summary
FAQs
Who is this for?
Entrepreneurs, coaches, and thought leaders ready to launch a digital product with a clear strategy, not guesswork.
Is this done-for-you or consulting?
This is a strategy-first engagement. I’ll create your complete launch architecture and handoff everything you need to implement (or you can add build support later).
Do I need to have my product finished?
Not yet — this process helps you package your expertise into a sellable format with clear positioning and pricing.
Can you also build my funnel or Kajabi site?
Yes. Once your strategy is approved, we can upgrade to implementation with my Launch Sprint or Kajabi Build package.
What's included
Brand & Offer Audit (2–3 hours)
Review all your existing assets — courses, copy, brand visuals, and offers. We’ll identify what’s strong, what needs refining, and what to retire. Deliverable: written audit and clarity map.
Audience & Positioning Strategy
Define your ideal customer persona, messaging pillars, and brand tone of voice. We’ll create your Positioning Map that anchors how your digital product fits into your broader authority strategy.
Product Ecosystem Design
Outline your full offer stack — freebie, core product, upsell — and define pricing, delivery model, and customer journey. Deliverable: Offer Architecture Document.
Website Framework
Plan your funnel pages, navigation, and engagement touchpoints (email list, checkout, pop-ups). You’ll receive a sitemap or funnel flow chart built for Kajabi or your chosen platform.
Bio & Brand Narrative
We’ll refine your personal narrative to align with your offer — perfect for your About page, sales copy, and media features.
Launch Strategy Call (90 min)
We’ll map your pre-launch and post-launch flow, marketing plan, and key metrics. Deliverable: actionable Launch Roadmap PDF.
Recommendations
(5.0)
Client • Aug 20, 2025
Recommended
Raya made building my Kajabi site seamless—clear guidance, strategic design, and flawless execution. My new site feels polished and aligned with my brand. She’s knowledgeable, patient, and makes the process stress-free.
Client • Aug 20, 2025
Recommended
(i have previously submitted this but didn’t show on my profile)
Client • Feb 3, 2025
Recommended
Raya is an incredible asset! Her email sequence and course materials gave our launch a polished, professional edge. Her detail, strategy, and care elevated everything.
Client • Feb 3, 2025
Recommended
Raya is amazing—she built my Kajabi site, managed workshops, and launched my YouTube channel. Always responsive, on time, and ahead of schedule. A total pro and an absolute gift to work with.
Client • Feb 2, 2025
Recommended
To Raya thank you for your unwavering online support as I navigate the digital landscape and always assisting me with my numerous, always changing, and ever-expanding projects.
Skills and tools
Brand Strategist
Asana
Zoom