The brief includes:
· Company overview — product suite, market position, revenue signals
· Current pricing — all tiers verified current, not cached
· Product strengths — what they genuinely do well, backed by G2 and user reviews
· Known weaknesses — specific complaints from G2, Reddit, and LinkedIn
· Win/loss analysis — when buyers choose them, when they switch away and to what
· Battle card — 3-column format: their claim | real experience | your counter and win condition
· Whitespace — specific gaps a competitor or new entrant could exploit