What's included

• Brand Strategy Guide

  Outlines the brand’s mission, vision, values, personality, and target audience, along with key differentiators and positioning.

• Logo Suite

  Multiple versions of the brand’s logo, including primary, secondary, and simplified variations. Includes horizontal, vertical, and icon-only formats.

• Color Palette

  A curated set of primary, secondary, and accent colors with HEX, RGB, CMYK, and Pantone codes. Includes guidelines on color combinations and usage.

• Typography System

  A selection of brand fonts, including primary and secondary typefaces for headings, body text, and callouts. Includes font weights and styles.

• Visual Elements & Graphics

  Custom illustrations, patterns, icons, and graphic elements that support the brand’s aesthetic. Includes guidelines on usage and spacing.

• Image Style & Photography Guidelines

  Examples of brand-approved photography styles, including lighting, composition, and tone. Includes both lifestyle and product photography guidelines.

• Brand Voice & Messaging Guide

  Defines the brand’s tone of voice, key messaging pillars, and examples of brand language for different contexts.