Homepage Positioning, Messaging, & Copy

Prachi Nain

(0)

Starting at

1,000

About this service

Summary

I offer a comprehensive homepage copywriting service that includes strategic positioning, compelling messaging, and polished copy. My unique approach provides a detailed strategy document, multiple headline and subheadline options, and a complete, finalized homepage copy. This ensures your brand’s message is consistent, engaging, and effectively drives user engagement.

Process

Initial Consultation: We’ll start with a detailed conversation to understand your brand, goals, target audience, and unique value propositions.

Research and Analysis: I’ll conduct a brief market research and analyze your competitors to identify the best positioning and messaging strategies for your homepage.

Strategy Development: I’ll create a Homepage Copywriting Strategy Document that outlines the approach, key messaging, and tone of voice tailored to your brand.

Drafting Headlines and Subheadlines: I'll send you 3 sets of headline and subheadline options to choose from, each designed to capture attention and convey your brand’s essence.

Copywriting: I’ll craft the complete homepage copy, including the hero message, value propositions, product/service descriptions, and calls to action.

Review and Revisions: You’ll have the opportunity to review the draft copy and provide feedback. I’ll make any necessary revisions to ensure the final copy meets your expectations.

What's included

Homepage Copy Strategy Document
A document outlining the strategic approach to the homepage copy, including positioning, key messaging, and tone of voice. This will serve as a blueprint to ensure consistency and alignment with your brand goals.
Headline and Subheadline Options
A selection of engaging headlines and subheadlines that capture the brand's essence and attract the target audience. These options provide flexibility and allow you to choose the most impactful messaging.
Complete Homepage Copy
The finalized, polished copy for the homepage includes sections such as the hero message, value propositions, product/service descriptions, and calls to action. This deliverable ensures that the homepage effectively communicates the brand's message and drives user engagement.

Example projects