Custom Website and UI Design by Roxanne Kozak

Custom Website and UI Design

Roxanne Kozak

Contact for pricing

About this service

Summary

She designed websites with a focus on user experience, bringing together aesthetic appeal and functionality. Each project was tailored to reflect the client's vision while maintaining intuitive navigation.

Process

1. Discovery & Brand Assessment

We begin with a deep dive into your current brand assets, website (if applicable), goals, and target audience.

Evaluate what’s working and what’s outdated

Identify key functionality and pain points

Review branding elements (logos, colors, fonts, tone) to determine if a light refresh or full redesign is needed

Align your website goals with your business growth vision

2. Strategy & Structure

Based on our discovery session, we outline a strategic website plan that blends functionality with aesthetics.

Define your site’s purpose (e.g., lead generation, e-commerce, portfolio, booking, etc.)

Create a site map with essential pages (e.g., Home, About, Services, Portfolio, Contact)

Clarify your brand’s story, messaging pillars, and calls to action

Determine content needs (text, photos, videos, testimonials, etc.)

3. Wireframing in Framer

Before we jump into visuals, I map out your website’s layout and structure using low-fidelity wireframes inside Framer.

Focus on user journey and flow

Ensure logical, intuitive navigation

Identify areas for interaction, animations, and scroll-based storytelling

Collaborate on layout ideas before moving into design

4. Visual Design & Brand Integration

Once the structure is approved, I layer on the brand aesthetic—refreshing where needed and elevating where possible.

Apply or refine color palette, typography, and UI elements

Design sections with modern layout techniques and visual storytelling

Add scroll animations, interactions, and transitions unique to Framer

Ensure every detail reflects your brand personality, with consistency across all devices

5. Content Implementation

With design in place, we add the actual content:

Upload and optimize all copy, images, and video

Incorporate SEO fundamentals (headings, alt tags, metadata)

Integrate forms, booking tools, social media links, or e-commerce features if needed

Ensure accessibility and responsiveness across screen sizes

6. Review, Revisions & Testing

We walk through the site together to fine-tune every section.

Make up to 2–3 rounds of revisions (depending on scope)

Cross-browser and device testing

Ensure speed, animation smoothness, and flow

Final tweaks based on real user feedback (if applicable)

7. Launch & Handoff

Once approved, your new site goes live.

Connect your custom domain (or help you purchase one)

Set up analytics, basic SEO, and optional integrations

Provide a personalized walk-through on how to edit and maintain your site in Framer

Optional add-on: ongoing support or marketing retainer

What's included

Web Design Deliverables
Web Design Deliverables 1. Website Strategy & Planning - **Deliverable:** Sitemap and wireframes outlining structure and user flow. - **Includes:** Content strategy, user journey mapping, and SEO keyword planning. 2. Custom Web Design Concepts - **Deliverable:** Mockups of homepage and key pages (desktop and mobile views). - **Includes:** Branding integration, typography, color schemes, and visual elements. 3. Responsive Web Development - **Deliverable:** Fully responsive website optimized for desktop, tablet, and mobile devices. - **Includes:** HTML/CSS coding, CMS setup (e.g., WordPress, Shopify, Framer), and interactive features.
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4. Content Creation & Copywriting - **Deliverable:** Professionally written headlines, page content, and calls-to-action. - **Includes:** SEO-optimized copy and engaging messaging aligned with brand tone. 5. Imagery & Visual Assets - **Deliverable:** High-resolution images, custom graphics, and icons. - **Includes:** Photo editing, banner designs, and licensed stock photography if needed. 6. SEO Optimization - **Deliverable:** Meta tags, alt text, and optimized page speed. - **Includes:** Keyword integration, mobile optimization, and Google Analytics setup.
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7. Social Media Integration - **Deliverable:** Social icons, feeds, and share buttons. - **Includes:** Linking to profiles and embedding social posts. 8. Contact Forms & Calls-to-Action - **Deliverable:** Functional contact forms and clickable CTAs. - **Includes:** Subscription forms, lead magnets, and CRM integration. 9. Testing & Launch - **Deliverable:** Quality assurance testing and bug fixes. - **Includes:** Browser compatibility, performance checks, and live launch support. 10. Post-Launch Support *(Optional)* - **Deliverable:** Maintenance plans, updates, and performance monitoring. - **Includes:** Tutorials, analytics reporting, and ongoing content updates.

Skills and tools

UX Designer

Web Designer

Web Developer