Brand Identity by Kaela FernandezBrand Identity by Kaela Fernandez
Brand IdentityKaela Fernandez
Cover image for Brand Identity
Our Brand Identity Graphic Design service is tailored to help you establish a strong and memorable visual identity that accurately represents your brand essence. We understand that a compelling brand identity is more than just a logo—it's the face of your business, telling a story that resonates with your audience.
Our approach involves close collaboration with you, ensuring that your vision and goals are at the forefront of every design decision. We begin with an in-depth consultation to understand your brand's identity, target audience, and market positioning.
We believe in transparent communication and timely updates, keeping you informed throughout the design process. Our goal is to exceed your expectations and deliver a brand identity that encapsulates the essence of your business and leaves a lasting impact on your audience.

What's included

Creative brief
An overview of the entire project. It will include all the information needed to complete the project including client goals, objectives, audience, and scope.
Logo Design
A primary logo (full-color, grayscale, and black & white versions), a secondary logo (if applicable) and logo variations (e.g., horizontal, vertical, icon-only) will be provided in all file formats (ai, psd, png, etc.)
Colour Palette
The primary colour palette (with colour codes in various colour systems such as RGB, CMYK, HEX) and a secondary colour palette (if applicable).
Typography
Typeface selections for headings, subheadings, and body text. As well as typography guidelines and usage recommendations.
Mockups
Depending on what products may be designed, mockups will be provided to see all designs created come to life.
Brand Guidelines
A brand style guide outlining usage rules and restrictions for the brand elements. Guidelines on logo usage, clear space, minimum size, and proportions.
Source Files
Original design files (e.g., AI, PSD, or other relevant file formats).
Final Deliverable Package
Organized and labeled files in a format that is easy for the client to access and use.
Example work
Contact for pricing
Schedule a call
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Brand Design
Logo Designer
Service provided by
Kaela Fernandez Toronto, Canada
Brand IdentityKaela Fernandez
Contact for pricing
Schedule a call
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Brand Design
Logo Designer
Cover image for Brand Identity
Our Brand Identity Graphic Design service is tailored to help you establish a strong and memorable visual identity that accurately represents your brand essence. We understand that a compelling brand identity is more than just a logo—it's the face of your business, telling a story that resonates with your audience.
Our approach involves close collaboration with you, ensuring that your vision and goals are at the forefront of every design decision. We begin with an in-depth consultation to understand your brand's identity, target audience, and market positioning.
We believe in transparent communication and timely updates, keeping you informed throughout the design process. Our goal is to exceed your expectations and deliver a brand identity that encapsulates the essence of your business and leaves a lasting impact on your audience.

What's included

Creative brief
An overview of the entire project. It will include all the information needed to complete the project including client goals, objectives, audience, and scope.
Logo Design
A primary logo (full-color, grayscale, and black & white versions), a secondary logo (if applicable) and logo variations (e.g., horizontal, vertical, icon-only) will be provided in all file formats (ai, psd, png, etc.)
Colour Palette
The primary colour palette (with colour codes in various colour systems such as RGB, CMYK, HEX) and a secondary colour palette (if applicable).
Typography
Typeface selections for headings, subheadings, and body text. As well as typography guidelines and usage recommendations.
Mockups
Depending on what products may be designed, mockups will be provided to see all designs created come to life.
Brand Guidelines
A brand style guide outlining usage rules and restrictions for the brand elements. Guidelines on logo usage, clear space, minimum size, and proportions.
Source Files
Original design files (e.g., AI, PSD, or other relevant file formats).
Final Deliverable Package
Organized and labeled files in a format that is easy for the client to access and use.
Example work
Contact for pricing