What's included

• Logo and Identity

  Primary logo (color, black & white, and reversed versions) Secondary logo/alternative logo Logomark/icon Logo usage guidelines (spacing, sizing, etc.) Favicon

• Color Palette

  Primary and secondary colors Tertiary colors Color codes (CMYK, RGB, HEX, Pantone)

• Typography

  Primary and secondary fonts Web-safe fonts Font usage guidelines (hierarchy, sizing, line spacing)

• Imagery

  Photography style and guidelines Image treatment (filters, overlays, etc.) Stock image recommendations

• Brand Patterns and Textures

  Custom patterns and textures Usage examples (backgrounds, overlays, etc.)

• Stationery Design

  Business cards Letterhead Envelope Email signature Notepads Presentation templates (PowerPoint/Keynote)

• Marketing Materials

  Brochure/flyer templates Social media templates (for posts, stories, banners) Print advertisement templates Digital ad banners Newsletter template Postcards Posters Packaging design Apparel design (t-shirts, caps, etc.)

• Web and Digital Assets

  Social media profile images and cover photos App icon (if applicable) UI elements (buttons, icons, etc.) Email templates Web banners

• Brand Guidelines Document

  Mission, vision, and values Brand personality and tone of voice Usage guidelines for all elements (logo, colors, typography, etc.) Dos and don’ts for brand usage

• Packaging and Label Design

  Box/package design Labels and tags Shopping bag design

• Event and Trade Show Materials

  Banner stands Booth design mockups Event invitations Lanyards and badges