Brand Identity & Visual DirectionAndrey Kichigin
Branding that earns trust fast and drives growth. I help founders clarify positioning, craft a distinct visual system, and ship a launch‑ready brand kit your team can use instantly – across your website, socials, and sales materials. Strategy first, design second, measurable impact always
What's included
Brand Strategy & Positioning
- Audience, value proposition, and competitive landscape
- Messaging framework: tagline, key narratives, proof points
Moodboard & Visual Direction
- Aesthetic benchmarks with concrete references
- Tone and principles to guide content and design decisions
Logo System & Typography
- Primary logo, lockups, and usage rules
- Typeface pairings with hierarchy for product, web, and marketing
Color Palette & Accessibility
- Primary/secondary palette with contrast checks
- Usage guidance across dark/light modes and key components
Foundations for Social & Web
- Layout patterns for posts, covers, and thumbnails
- Web style primitives for Framer: spacing, grid, motion cues
FAQs
Strategy leads every decision. We define positioning and proof, then design a system that’s simple to use, consistent to scale, and measurable in conversion, trust, and engagement
Yes. I design brand foundations to plug directly into Framer with scalable styles, components, and motion cues – so your site ships fast and stays consistent
A complete, organized brand kit: logos, typography, colors, templates, usage guidelines, and editable source files – plus documentation to keep production smooth
Absolutely. I provide layout patterns, thumbnail systems, and ready‑to‑edit templates so your team can publish consistently without reinventing design for every post
We run fast sprints with 2–3 feedback rounds. You’ll see clear checkpoints: strategy, direction, and system build—then we finalize templates and the brand kit
Andrey's other services
Starting at$3,000
Duration2 weeks
Tags
Canva
Figma
Framer
Midjourney
Spline
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Andrey Kichigin maxTbilisi, Georgia
- $10k+
- Earned
- 16
- Paid projects
- 5.00
- Rating
- 73
- Followers
Brand Identity & Visual DirectionAndrey Kichigin
Starting at$3,000
Duration2 weeks
Tags
Canva
Figma
Framer
Midjourney
Spline
Brand Designer
Brand Strategist
Digital Marketer
Branding that earns trust fast and drives growth. I help founders clarify positioning, craft a distinct visual system, and ship a launch‑ready brand kit your team can use instantly – across your website, socials, and sales materials. Strategy first, design second, measurable impact always
What's included
Brand Strategy & Positioning
- Audience, value proposition, and competitive landscape
- Messaging framework: tagline, key narratives, proof points
Moodboard & Visual Direction
- Aesthetic benchmarks with concrete references
- Tone and principles to guide content and design decisions
Logo System & Typography
- Primary logo, lockups, and usage rules
- Typeface pairings with hierarchy for product, web, and marketing
Color Palette & Accessibility
- Primary/secondary palette with contrast checks
- Usage guidance across dark/light modes and key components
Foundations for Social & Web
- Layout patterns for posts, covers, and thumbnails
- Web style primitives for Framer: spacing, grid, motion cues
FAQs
Strategy leads every decision. We define positioning and proof, then design a system that’s simple to use, consistent to scale, and measurable in conversion, trust, and engagement
Yes. I design brand foundations to plug directly into Framer with scalable styles, components, and motion cues – so your site ships fast and stays consistent
A complete, organized brand kit: logos, typography, colors, templates, usage guidelines, and editable source files – plus documentation to keep production smooth
Absolutely. I provide layout patterns, thumbnail systems, and ready‑to‑edit templates so your team can publish consistently without reinventing design for every post
We run fast sprints with 2–3 feedback rounds. You’ll see clear checkpoints: strategy, direction, and system build—then we finalize templates and the brand kit
Andrey's other services
$3,000