Branding Strategy Design

Jennifer White

Starting at

3,500

About this service

Summary

I am a Brand and UX/UI designer. I create user-centered brand guidelines that not only define your visual identity but also enhance the overall user experience. My detailed approach ensures your brand is effectively and consistently communicated across all platforms.

Process

My process begins with a (1) discovery call after a questionnaire that you have filled out to ensure I’m the right fit for your project. This is followed by a (2) strategy session to gather detailed information. The (3) design process includes thorough research and development, culminating in an initial draft. I then incorporate your (4) feedback, allowing for up to three (5) iterations to refine the design and ensure your complete satisfaction.

What's included

Professional Logo Suite
I deliver a complete visual foundation for your brand with a versatile logo system. This includes primary, secondary, and simplified logo variation(s), ensuring consistent brand representation across all platforms and applications. You'll receive all industry-standard file formats for web and print use.
Curated Asset Images
I create a curated set of visual assets to enhance your brand's communication. This includes high-quality illustrations or graphic elements tailored to your brand's aesthetic and messaging. These assets will be optimized for various digital and print applications, providing you with a library of visuals to support your marketing efforts.
Pattern Designs
I design unique patterns that enhance your brand identity and create visual interest. These patterns, derived from your logo and brand colors, can be used across various touch points, including website backgrounds, social media graphics, and packaging, adding a distinctive and memorable layer to your brand's visual language.
Branding Guidelines
To ensure consistent brand application, I provide comprehensive brand guidelines. This detailed document outlines your brand's visual identity, including logo usage rules, typography specifications, color palettes, and imagery guidelines. This will empower you to maintain a cohesive brand image across all communications.

Example projects