What's included

• Moodboard

  Two moodboard options are based made to reflect your brand’s identity and establish creative direction, based on our discussion. It might include photography, typography, and graphic design samples to communicate the intended look and feel of your brand. The client shall pick one of the moodboards as the project's creative direction.

• Logo Suite

  Primary logo, secondary logo, submark, favicon

• Color Palette

  The color system includes your brand colors, digital and print values, + pairings

• Typography

  font system will be proposed (heading, subheading, and body text) along with in-use sample. Fonts may be paid or free. Paid font purchase are the client's responsibility. (In case a paid font is proposed, a similar free option will be offered as well.)

• Brand Elements

  This may include a brand pattern, icons, and/or branded images

• Handover + Brand Guide

  Polished final files (PNG, SVG, PDF, etc) ready for use in print and online, along with a comprehensive Brand Guideline document for a smooth future use of your brand new branding