Brand Identity

Rizal imadhudien

Starting at

400

About this service

Summary

This package is ideal if you are: - Looking to launch a new business asap - Need to spruce up your existing business - Need a fast and cost efficient branding solution

As the result of Brand Identity Sprint ⚡️ you will be outfitted with all the things that you need to successfully launch or update your business: a brand spanking new logo suite, colors, typography and a set of brand elements suitable for further application for print or online needs of your brand.

Process

Discovery and Moodboard

To get started, I must understand what your brand is all about, what you stand for and what kind of results are we looking to achieve. With this in mind, we shall chat and go over a list of questions aiming to understand you & your brand better. A set of two moodboard options will be made to reflect your brand’s identity; choosing one we will establish creative direction for the project.

Design

I embark on creating the logo suite, color options and typography for you. These will form your new visual identity, set you apart from your competitors and create recognition amongst your clients.

Review & Finalizing

To kick off the final stage to this project, you will receive the logos, colors and typography for review. Upon hearing your feedback, it will be incorporated into the designs; making sure it is suiting your vision of your brand. As the final stage, supporting brand elements will be crafted (up to 5). This may include supporting icons, brand graphics or brand photography.

What's included

Moodboard
Two moodboard options are based made to reflect your brand’s identity and establish creative direction, based on our discussion. It might include photography, typography, and graphic design samples to communicate the intended look and feel of your brand. The client shall pick one of the moodboards as the project's creative direction.
Logo Suite
Primary logo, secondary logo, submark, favicon
Color Palette
The color system includes your brand colors, digital and print values, + pairings
Typography
font system will be proposed (heading, subheading, and body text) along with in-use sample. Fonts may be paid or free. Paid font purchase are the client's responsibility. (In case a paid font is proposed, a similar free option will be offered as well.)
Brand Elements
This may include a brand pattern, icons, and/or branded images
Handover + Brand Guide
Polished final files (PNG, SVG, PDF, etc) ready for use in print and online, along with a comprehensive Brand Guideline document for a smooth future use of your brand new branding

Duration

3 weeks

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Figma

Industries

Design

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