Brand Identity Design

Martina Julia Marco

(0)

Starting at

1,000

About this service

Summary

Crafting cohesive brand guidelines, logo creation, and visual identity to ensure a consistent and impactful brand representation.

Process

Discovery and Research: Understand the client's business, target audience, competitors, and market landscape through thorough research and analysis.

Strategy Development: Define the brand's positioning, values, personality, and key messaging to guide the design process effectively.

Conceptualization: Brainstorm and develop initial design concepts, including logo ideas, color palettes, typography, and visual elements that align with the brand strategy.

Design Development: Refine selected concepts based on client feedback, exploring variations and iterations to achieve the desired brand identity.

Presentation: Present the refined designs to the client, explaining the rationale behind each concept and gathering feedback for further refinement.

Revision and Refinement: Incorporate client feedback into the designs, making necessary adjustments to ensure alignment with the brand's vision and objectives.

Finalization: Finalize the approved designs, including the logo, brand guidelines, and other collateral materials, ensuring consistency and coherence across all elements.

Delivery: Provide the client with all finalized deliverables, including digital files, brand guidelines, and any additional materials, ready for implementation and use across various channels.

Implementation Support: Offer guidance and support to the client during the implementation phase, ensuring proper application of the brand identity across different touchpoints.

Evaluation and Feedback: Seek feedback from the client on the design process and final deliverables, assessing satisfaction and identifying opportunities for improvement.

What's included

Logo Design
A professionally crafted logo that serves as the visual representation of the brand, conveying its essence and values effectively.
Brand Guidelines
Comprehensive documentation outlining rules and specifications for the consistent application of the brand across various media. This includes guidelines for logo usage, color palette, typography, imagery style, and brand voice.
Stationery Design
Consistent and visually appealing designs for business cards, letterheads, envelopes, and other stationery items, reflecting the brand identity and enhancing its professional image.
Brand Collateral
Additional branded materials such as brochures, flyers, presentation templates, and other print or digital assets that maintain visual consistency and reinforce the brand identity.
Visual Assets
High-quality images, illustrations, icons, and other visual elements that complement the brand identity and can be used across different marketing channels and platforms.
Packaging Design
If applicable, packaging designs that align with the brand identity, effectively communicate product attributes, and enhance the overall consumer experience.

Duration

5 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer