To kick things off, I'll send you a brand questionnaire to delve deep into your business's core. It will unveil your brand's essence, envisioning it as a living, breathing personality. Then, I'll craft your brand's unique personality and archetype. These elements give your brand a distinct persona, that your customers/users can distinguish in the tough market. From there, I will curate the brand moodboard and creative direction, which serves as the launchpad for your brand identity and lay the foundation for the visual tone and ambiance of your brand.