What's included

• User Research

  This should summarize the findings from the research conducted to understand the target users' needs, preferences, and behaviors.

• Personas

  These are fictional characters that represent the target users and can help the team empathize with them and design for their needs.

• User Journey

  These illustrate the steps users take to achieve a goal, including any pain points and opportunities for improvement.

• Wireframes+ User flows

  User flows are visual representations of the steps a user takes to accomplish a specific task or goal within an application or website. They help designers understand the user's perspective, identify potential issues, and improve usability and functionality.

• Visual design mockups

  These show the final look and feel of the site or app, including color scheme, typography, and imagery.

• Style guide

  This document outlines the guidelines for the visual design, including color palette, typography, and imagery, to ensure consistency across the site or app.

• Final design assets

  These include all the files necessary to build and launch the site or app, such as design files, code, and assets like images and icons.