HairToChair

Eric Brown

(0)

Starting at

/hr

About this service

Summary

We also learned that our target audience was sometimes familiar with social media but was not, in general, a tech-savvy individual. This meant we had to simplify the initial experience and the onboarding process specifically. We developed a streamlined onboarding flow using design sprints that communicated the benefits of the Hair to Chair tool in a simple and personalized way.

We also built a dashboard that was easy to understand. It showed users how to use the application and how each feature could help them. The feedback and data-driven approach allowed us to validate the existence of a market for Hair to Chair and build a tool that would ultimately help hairstylists manage their clients. Hair to Chair is now positioned as an all-in-one leader for ‘on-the-rise’ hairstylists.

What's included

Successful Website
Hair to Chair is an all-in-one tool for independent hairstylists to take their business from paper to online. We learned that hairstylists who live in cities or heavily populated areas likely already had an existing booking system and maybe even a website for their business. However, these were individuals with more access to resources and willing to pay higher fees. The real opportunity was to help those newer hairstylists who lived right outside the city, maybe with less resources, but just as hungry to grow their career.

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