Starting a blog is a great way to give your brand personality. I'll help you gain the opportunity to inform your customers and your peers about your business and tell everyone more about you, your business and the area your business operates it. By blogging about your businesses you will create a rapport with other business owners. Get to know them and keep them informed about what your business is achieving by sharing relevant blogs with them. Also, blogs help you drive traffic to your business through your social media handles.