Brand Design

Justin Freiler

Starting at

/hr

About this service

Summary

Brand design services establish the strategic and visual foundation that defines how your business connects with its audience. I go beyond just logo creation to develop comprehensive brand identities—combining market insights and strategic positioning with the design of unique visual systems including color palettes, typography, and imagery guidelines. The outcome is a cohesive brand expression and clear guidelines that ensure consistency across all touch points, helping you build recognition, communicate value effectively, and stand out in a crowded marketplace.

What's included

Logo Design
A custom logo designed to reflect your brand’s identity and resonate with your target audience. Includes primary and secondary logo variations.
Brand Color Design
A carefully selected set of brand colors including primary, secondary, and neutral tones, delivered with HEX, RGB, and CMYK values for consistency across all media.
Typographic System
A hierarchy of fonts for headings, body copy, and accents that reflect your brand’s tone and ensure visual consistency across all touchpoints.
Brand Style Guide
A comprehensive PDF that outlines how to use your logo, colors, typography, and imagery to maintain a consistent brand identity across platforms.
Iconography
A custom set of branded icons or illustrative elements designed to complement your visual identity and enhance user interfaces or print materials.
Social Media Kit
Pre-sized, branded assets for platforms like Instagram, Facebook, LinkedIn, and Twitter. Includes profile images, cover banners, and templates for posts or stories.
Business Card Design
A professionally designed business card template aligned with your brand, ready for print or digital use.
Stationery Design
Branded assets like letterhead, email signatures, envelopes, and invoice templates for a polished, cohesive professional presence.
Brand Moodboard
A curated visual reference of colors, images, fonts, and textures that define your brand’s aesthetic direction and tone of voice.