What's included

• Brand guidelines

  General rules on how your brand should be presented to the world. · Brand description: Mission, Values, Vission. · Logo usage, minimum and maximum sizes, patterns, contexts, spacing & usage permissions. · Color palette (RGB & CMYK codes). · Fonts and text sizes (Print & Digital). · Design elements & Patterns in various formats (JPG, PNG, SVG, PSD, AI, etc.) · Photography references. · Business card & Letterhead design.

• Primary and Secondary Logo

  Primary and Secondary Logo in various formats (JPG, PNG, SVG, PSD, AI, etc.)

• Fonts and text sizes

  Chosen fonts description to be applied on both Print & Digital.

• Color palette

  Description of colors to be applied on communication pieces.

• Values moodboard

  Moodboard of images describing the values of the brand. Having a values moodboard helps future communication efforts to be aligned with the core values of the brand.

• Business card & Letterhead design

  Ready to print and use. Business card in AI and PDF for Print production and Letterhead in Word format.