General rules on how your brand should be presented to the world.
· Brand description: Mission, Values, Vission.
· Logo usage, minimum and maximum sizes, patterns, contexts, spacing & usage permissions.
· Color palette (RGB & CMYK codes).
· Fonts and text sizes (Print & Digital).
· Design elements & Patterns in various formats (JPG, PNG, SVG, PSD, AI, etc.)
· Photography references.
· Business card & Letterhead design.