User analytics and behavior research

pro

Paul James

(0)

Starting at

2,000

About this service

Summary

I help businesses uncover valuable user insights by analyzing behavior and optimizing user journeys. By transforming complex data into clear, actionable strategies, I create user-friendly solutions that drive engagement and deliver measurable results. My approach ensures a seamless balance of functionality and usability, empowering stakeholders to make confident, data-driven decisions.

Process

Questions to be answered

What Are the Main Objectives for This Month?

Can you outline the specific goals for your website or certain sections this month (e.g., increasing conversions, reducing bounce rate, improving a specific page’s performance)?

Are there any new campaigns, promotions, or product launches that should be considered in the analysis?

Are There Specific User Journeys or Pages to Focus On?

Are there particular pages, funnels, or user journeys you want to prioritise for this month’s review?

Are there any Known Issues or Recent Feedback to Investigate?

Have you noticed any specific issues or changes in user behaviour, or received feedback indicating problems on the site recently?

What Key Metrics Should be Monitor?

Are there specific metrics you want to focus on this month (e.g., conversion rate, scroll depth, session duration)?

Once you have answered these questions, the next step is to set up the funnels. Funnels are used to track specific pages within a flow that you want to focus on. After setting them up, you simply wait for the data to start coming in.

Website Traffic Summary

Total visits: Number New visitors: Percentage/Number Returning visitors: Percentage/Number Average session duration: Duration Bounce rate: Percentage

You need to include this data because, over three to four months, it will allow you to track the impact of your efforts. However, if you run a promotion, avoid including those numbers for that month, as they can distort your findings.

Key observations:

Insights about where users drop off or engage more

Heatmap Analysis

Most Clicked Areas 1. Area one 2. Area Two 3. Area three 4. Area four 5. Area five

Session Recordings Analysis

Important user actions

Describe a few key user journeys through session recordings, highlighting important user actions

Common behaviour patterns

List common patterns in user behaviour, such as hesitation in certain areas, frequent navigation to specific pages, etc.

User Pain Points Identified

Describe any issues users encountered, such as confusing elements, unexpected errors, or abandoned actions

Conversion Funnel Analysis

Step-by-Step Funnel Performance

Example

Step 1: Landing Page Drop off rate Step 2: Product Page Drop off rate Step 3: Checkout Drop off rate Overall conversion rate: Percentage

Conversion Rate

Highlight where drop-offs are highest and potential reasons

Feedback Widget Analysis (if applicable)

Common Feedback Themes

List any recurring themes from user feedback, such as difficulty finding information, broken links, etc.

Positive feedback highlights

List a few examples

Negative feedback highlights

List a few examples

Recommendations

Quick Wins

List actionable recommendations for immediate improvements, e.g., move call-to-action buttons, simplify navigation

Long-Term Strategies

Provide suggestions for larger changes or enhancements based on observed behaviour, such as redesigning certain pages, optimising content layout

Appendix

A list of the links to all of the screen recordings that you have used and the Heat maps, then share the findings with the rest of the organisation

FAQs

Do we need to set up any software?
Yes, initial setup is required to integrate the software into your system, but I provide clear guidance and support to ensure the process is seamless.
Do we need to keep this service after we're done?
No, once you're done, you can remove the code from your system if it's no longer needed.
Is this service only available for one month?
No, this service is designed for ongoing use. The longer you invest in this service, the more your product will improve and evolve to meet user needs effectively.

What's included

Understand Your Users, Transform Your Experience
Knowing how users interact with your platform is the key to optimizing experiences and driving success. By leveraging user analytics, you gain actionable insights that help you refine every detail, ensuring your platform aligns with both user needs and business goals.
🔍 Uncover Critical Insights
From page performance to user flow, I help identify what’s working and where users face challenges. Together, we’ll build a clearer picture of your audience’s journey.
✍️ Define Clear Objectives
We’ll establish measurable goals, such as improving conversion rates, reducing bounce rates, or boosting user retention, and align your analytics strategy to meet those objectives.
📊 Analyze User Behavior Patterns
By understanding user interactions, navigation paths, and engagement levels, I turn raw data into actionable insights that drive meaningful improvements.
🚀 Optimize User Journeys
From simplifying navigation to streamlining processes, I use insights to optimize key touchpoints, ensuring users find value in every interaction.
🔄 Drive Continuous Improvement
Analytics isn’t a one-and-done effort. I help set up systems to monitor ongoing performance, adapt to trends, and continuously enhance the user experience.
Let’s Turn Data Into Results
Your users leave a trail of valuable insights, let’s uncover and use them to create a seamless, satisfying experience.