What's included

• Primary Logo

  The main representation of your brand, designed for versatile use across different mediums. It captures the essence of your brand identity in a visually impactful way.

• Alternate Logo

  A variation of your primary logo, adapted for specific use cases where the primary logo might not fit perfectly. It ensures consistency while accommodating different layouts and formats.

• Icon or Symbol

  A standalone graphical element derived from your logo, ideal for use in social media profiles, app icons, or as a favicon on your website. It reinforces brand recognition in smaller spaces.

• Typography Guidelines

  Detailed specifications for the fonts used in your logo, ensuring consistency across all branding materials. It includes font families, weights, sizes, and usage guidelines for headers, subheadings, and body text.

• Color Palette

  A carefully curated selection of colors that reflect your brand personality and evoke desired emotions. It includes primary, secondary, and accent colors, along with hexadecimal codes or Pantone references for accurate reproduction.

• Usage Guidelines

  Comprehensive instructions on how to use and apply your logo across various mediums, maintaining integrity and consistency. It covers minimum size requirements, clear space, placement, and prohibited modifications.

• File Formats

  Deliverables in various file formats suitable for both digital and print applications. This typically includes vector formats (such as .ai or .eps) for scalability, raster formats (such as .jpg or .png) for web use, and possibly other formats like .pdf for printing.

• Brand Style Guide

  A document consolidating all design elements and guidelines to ensure cohesive and effective brand communication. It provides a roadmap for internal and external stakeholders on how to consistently represent your brand visually.