Brand Identity

Starting at

$

500

About this service

Summary

I believe that effective branding has the power to differentiate your business in a competitive marketplace. I will collaborate closely with you to develop a visual identity that truly embodies the essence of your brand and connects with your target audience. With my friendly and professional approach, I ensure a seamless and enjoyable process, resulting in a brand identity you can be proud of!
This service is perfect for you if you:
Have just launched your business
Are looking to rebrand your existing venture
Plan to expand and need a scalable brand identity
Aim to create a memorable and lasting brand
Seek a responsive partner with a keen eye for detail

Process

Discovery: I begin by gaining a deep understanding of your business or start-up, including its values, target audience, and unique selling propositions. This insight allows me to grasp your vision and goals for your brand identity.
Research: I conduct comprehensive research to gather insights into your industry, competitors, and market trends. This knowledge serves as the foundation for my creative direction.
Mood Board Presentation: Based on my research findings, I create a mood board that visually encapsulates the overall look and feel of your brand. This acts as a starting point for the design process and helps us align our visions.
Feedback: I will present the mood board to you, providing an opportunity for you to share your thoughts and feedback on the proposed direction.
Concept Development: Using your feedback as a guide, I will develop initial design concepts for your brand. I’ll explore various visual elements, styles, and themes that resonate with your brand identity.
Design Refinement: After considering your insights, I refine the selected direction, incorporating your suggestions and preferences to enhance the design.
Finalization: Once you’re happy with the refined design, I’ll finalize the brand identity elements and prepare them for delivery.

FAQs

  • Can I request changes to the initial brand concepts?

    Absolutely! Your satisfaction is my top priority. I welcome open communication and will collaborate closely with you to incorporate your feedback and make any necessary adjustments until we achieve the perfect design.

  • How will we get started and communicate?

    Once you purchase the service, we’ll kick off the process promptly with an introductory meeting via Google Meet or through text communication—whichever method you prefer!

  • How long does the design process take?

    Typically, the entire process takes around four weeks, depending on the complexity of the branding and the level of collaboration involved.

  • We live in different time zones. Will this be an issue?

    Not at all! I’m flexible and will adjust my schedule to accommodate meetings and discussions at times that work best for you!

What's included

  • Brand Discovery Summary

    A comprehensive summary document that encapsulates the key elements discussed during our one-on-one call or brand questionnaire, along with your selected brand mood board. This serves as a crucial reference for the design decisions that follow.

  • Logo Design

    A distinctive and memorable logo that captures your brand's personality, serving as the foundation of your visual identity.

  • Brand Color Palette

    A thoughtfully designed color palette that reflects your brand's tone, evokes emotions, and ensures visual consistency across all touchpoints.

  • Typography

    A curated selection of complementary fonts that establish a unique typographic style, enhancing readability while maintaining brand cohesion.

  • Brand Assets

    A collection of brand assets, including icons, visuals, and social media templates. These tools help you create a cohesive and engaging presence across various platforms.

  • Brand Mockups

    High-quality visuals showcasing how your new identity can be applied across different mediums, from digital platforms to physical spaces. These mockups can be reused for social media, websites, and marketing campaigns.

  • Brand Guidelines

    A detailed document that outlines the effective use of your new brand identity! It provides consistent guidelines for utilizing your brand's visual elements—such as logos, colors, fonts, and imagery—ensuring a unified and recognizable identity across all communications. This empowers you, your team, and any external partners to maintain brand consistency.


Duration

5 days

Skills and tools

Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Personal Branding
Brand Marketing
Digital Marketing

Work with me