What's included:
• Brand strategy brief (positioning, tone, target audience)
• Logo design: primary mark + 2 alternate versions (horizontal, icon)
• Color palette (primary + secondary, with hex/CMYK/Pantone codes)
• Typography system (primary + secondary typefaces, usage rules)
• Brand manual PDF (usage guidelines, do’s and don’ts)
• All files in vector format (AI, SVG, PDF, PNG)
• Up to 2 rounds of revisions