Technical/White Paper Writer by Ransom Olukotun

Technical/White Paper Writer by Ransom OlukotunTechnical/White Paper Writer by Ransom Olukotun

Technical/White Paper WriterRansom Olukotun

In the world of marketing, a white paper is a long-form piece of content, similar to an eBook and not just any writer can be the perfect fit for this type of content. You may think your white paper isn't needed for your type of business but let me show you some benefits to having it along other content marketing strategies.

1. White papers generate leads:

This is probably the most popular benefit of using a white paper. As they contain both educative content in the form of a long magazine article and direct marketing material in the form of a corporate brochure, they have a high conversion rate. The combination of learning followed by persuasion makes them one of the most powerful marketing tools available.

2. White papers spread expertise and build thought leadership:

A white paper doesn’t have to always be used for generating leads. It can also be used to spread expertise and build a better brand image. At the end of the white paper, instead of writing a persuasive brochure you could write a short description of your company. This will help people understand what your company does and allow you to display your credentials and expertise in your field.

These types of white papers which contain very little promotional material can also help generate leads indirectly as it will showcase your expertise and establish you as a thought leader in the field. And as we all know, people like working with experts. The more you position yourself as a trusted advisor and expert, the sooner your prospects will build a rapport with your brand.

3. White papers help you build a mailing list:

Usually building a mailing list can be a very hard task. Convincing someone to sign up to your newsletter simply to receive updates doesn’t get many takers. But if you give away a free gift in exchange for a sign-up, that can help you get many more subscribers. So if you have a white paper, you can use it as a free gift which will be made available to people after signing up to your newsletter.

If you want to get many people to subscribe by using this method, you need to make sure that the subject of your white paper is relevant to your blog and contains something that interests your audience. You also need to make sure it’s unique and contains quality information as people will only want to read it if they think they will learn something special from it.

What's included

Audience Analysis

Before I begin working on your white paper, it's imperative your audience is defined. The following infotrmation would be helpful in defining your audience; - Why will they be interested in the topic - How do they usually engage with information - What is their existing knowledge of the topic etc... These information would help in knowing who the white paper is being written for - therefore making it possible to develop our persona (Ideal Prospect)

Research White Paper Topic

Here, I'll gather all the information needed from relevant internal and external sources like; - News Articles - Scholarly Journals - Research studies etc...

Outlining your white paper

I'll carefully create each section of the the paper to suite your audience style. Outlining goes like; - Intro - Problem explanation - Solution - CTA

Ransom's other services

WordPress Web Developer$500

Starting at$500