What's included

• Logo + mark optimized for small-scale/app use

  A brand is much more than a logomark, but every successful brand has one. In addition to fitting your current needs, we strive for every brand logo to be a distillation of your company or organization mission and to help you look great across all mediums. For SaaS, we focus on a digital-first approach while remembering that other uses are likely (data sheets, reports, and event signage). Designed for clarity at small scales and ideal for product UI, app icons, or dark mode.

• Logo variants

  A good mark scales visually and conceptually. You'll receive alternate versions designed for: • Social media profiles • Favicon/icon-only • Reverse and grayscale use • Stacked/vertical formats • Cut-vinyl and embroidery applications These are not afterthoughts; they’re part of a complete identity system.

• Type tuned for UI & accessibility

  We don’t just pick fonts that “look good.” We balance visual character, licensing flexibility, UI readability, and even multilingual support when relevant. You’ll receive a set of recommended font pairings (free or licensed), styled for consistent use across media. For SaaS and Software clients, we pay extra attention to compliance with accessibility standards.

• Color palette

  Includes hex, RGB, CMYK, and optional Figma token values. Color contrast for accessibility is prioritized.

• Starter design tokens (optional JSON file)

  Includes colors, fonts, spacing, and more — ready for developer integration or Figma Tokens plugin import.

• PDF brand guide (and Figma-ready assets)

  Your identity is only powerful if it’s applied consistently. This 15–20 page usage guide includes: • Logo spacing & misuse rules • Typography and color usage • Voice, tone, and AI/stock image usage (optional) • Example applications Add-ons are available for extended brand books, multi-language adaptations, or internal training docs.

• Optional Additions:

  Motion intro, UI icon pack, naming consultation, Figma style guide sync.