We believe that every design decision should be aligned with strategic intentions. That's why we always begin our design process with a mini brand strategy phase. Firstly, we will send you a brand questionnaire to gain a deeper understanding of your business and brand core. Next, we will create a brand personality and archetype that will give your brand a unique identity, as if it were a person with a distinct personality. After that, we will create a brand mood board and creative direction that will serve as a starting point for your brand identity and set the mood for your brand's look and feel.