What's included

• Discovery Session

  We'll meet for one hour where we'll find out basic information about your project, potential creative direction, project requirements, overarching goals, timelines, and expectations.

• Client Questionnaire

  A series of questions we ask you to gain an understanding of your existing brand, your story, aesthetic preferences, and what success would look like for your brand.

• Logo Suite

  Primary Logo Design: Your main logo is critical to the success of your brand, and also to its perception. This design is often used for marketing materials such as signage and posters, and when used consistently it helps people easily recognize your business. Secondary Logo Design: Our secondary logo set is a set of supporting elements that can be used for different applications. You can use them as a secondary or complementary visual mark, or in situations when it is not feasible to use your main logo, like on small screen devices or mobile apps.

• Color Palette

  Our carefully curated brand color palette is an essential part of the design process. The colors we choose will represent your brand's personality and are used in everything from your logo to business card, website and so on. We carefully select each color to reflect your tone and reach your target audience.

• Typography Suite

  A typography suite is a collection of typography elements used to create a consistent and cohesive visual identity for a brand. It typically includes a set of typefaces, font sizes, weights, and styles, as well as guidelines for their use across various branding materials.

• Brand Illustrations/Patterns

  Brand patterns are typically created using a combination of shapes, colors, and textures that are in line with the brand's visual identity and messaging. They can be used to add visual interest, convey a brand's personality, and reinforce brand recognition. Examples of brand patterns include geometric shapes, floral or organic designs, stripes, chevrons, or any other visually appealing design element that can be repeated in a seamless pattern. Brand patterns can be used as a background, border, or accent to add interest and variety to brand materials.

• Mock ups

  Mockups are visual representations of how a brand identity will look in the real world, created to help visualize how a brand will appear across different mediums and platforms. They are essentially digital or physical models that showcase how a brand's logo, colors, typography, and other design elements will appear in various contexts such as business cards, letterheads, websites, packaging, and more.

• Brand Style Guide

  A brand style guide is a document that outlines the guidelines and standards for the visual and messaging elements of a brand. It serves as a reference for anyone who works with the brand, both internally and externally, to ensure consistency and coherence across all communication channels.