Brand Identity DesignJasmina Rajcevic
I create illustration driven brand identities with unique personalities for bold business owners who want to stand out and aren't afraid to be seen.
What's included
Logo
Primary logo, secondary logo, and logo variations (e.g., horizontal, vertical, monochrome)
Typography
Fonts (primary and secondary) with usage guidelines
Color Palette
Primary and secondary color schemes with HEX values, including the percentage of usage for each color.
Brand Patterns/Textures
Custom patterns or textures for use in branding materials
Iconography
Custom icons (if applicable)
Brand Illustrations (Optional)
Custom illustrations created for different brand assets
Brand Style Guide
Comprehensive document detailing how to use the branding elements consistently, including:
Logo usage rules (sizing, spacing, dos & don’ts).
Color usage (primary, accent, and background combinations).
Typography usage guidelines (e.g., headings, body text, and alignment).
Imagery and photography style.
Brand voice and tone.
Visual Assets
Business Cards: Print-ready and digital files.
Email Signature: Design and implementation guide.
Social Media Assets:
Profile picture and cover photo designs.
Templates for posts and stories (easily editable files in Canva).
Packaging Design: (if applicable)
Mockups
Mockups that align with your business needs.
Video Tutorials (Optional)
Video Tutorials: Step-by-step guides demonstrating how to use the provided templates effectively. Tutorials can focus on platforms like Canva for ease of use, or Illustrator, and Figma which are more complex.
FAQs
Your input is crucial! You’ll provide initial ideas, feedback during review stages, and approval on the final designs to ensure the outcome aligns with your vision and, most importantly, effectively connects with your target audience.
Yes, if your current logo aligns with your brand goals, it can be incorporated or refreshed to work with the new visual identity.
I approach this project by starting with a discovery call, where we discuss your business in detail. Following that, I’ll send you a quick and easy Google form questionnaire to fill out, ensuring I have all the key details. Next, I dive into research, analyzing competitors and market trends to understand your industry better. From there, I brainstorm, write, and sketch as many ideas as possible, narrowing down to the ones that work best. Once I’ve developed the strongest concepts, I present them to you for feedback, revising and refining the designs based on your input. After finalizing everything, I’ll deliver the completed assets along with comprehensive brand guidelines. To wrap up, I provide tutorials and support to ensure you can confidently implement your new brand identity.
Yes, additional services like website mockups, packaging design, and marketing materials can be added to the project scope.
It depends on the deliverables and requirements of each project, but typically ranges from 2 to 8 weeks, or longer for larger projects.
Example work
Jasmina's other services
Starting at$1,300
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Procreate
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Jasmina Rajcevic Serbia
Brand Identity DesignJasmina Rajcevic
Starting at$1,300
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Procreate
Brand Design
Brand Strategist
Digital Marketer
I create illustration driven brand identities with unique personalities for bold business owners who want to stand out and aren't afraid to be seen.
What's included
Logo
Primary logo, secondary logo, and logo variations (e.g., horizontal, vertical, monochrome)
Typography
Fonts (primary and secondary) with usage guidelines
Color Palette
Primary and secondary color schemes with HEX values, including the percentage of usage for each color.
Brand Patterns/Textures
Custom patterns or textures for use in branding materials
Iconography
Custom icons (if applicable)
Brand Illustrations (Optional)
Custom illustrations created for different brand assets
Brand Style Guide
Comprehensive document detailing how to use the branding elements consistently, including:
Logo usage rules (sizing, spacing, dos & don’ts).
Color usage (primary, accent, and background combinations).
Typography usage guidelines (e.g., headings, body text, and alignment).
Imagery and photography style.
Brand voice and tone.
Visual Assets
Business Cards: Print-ready and digital files.
Email Signature: Design and implementation guide.
Social Media Assets:
Profile picture and cover photo designs.
Templates for posts and stories (easily editable files in Canva).
Packaging Design: (if applicable)
Mockups
Mockups that align with your business needs.
Video Tutorials (Optional)
Video Tutorials: Step-by-step guides demonstrating how to use the provided templates effectively. Tutorials can focus on platforms like Canva for ease of use, or Illustrator, and Figma which are more complex.
FAQs
Your input is crucial! You’ll provide initial ideas, feedback during review stages, and approval on the final designs to ensure the outcome aligns with your vision and, most importantly, effectively connects with your target audience.
Yes, if your current logo aligns with your brand goals, it can be incorporated or refreshed to work with the new visual identity.
I approach this project by starting with a discovery call, where we discuss your business in detail. Following that, I’ll send you a quick and easy Google form questionnaire to fill out, ensuring I have all the key details. Next, I dive into research, analyzing competitors and market trends to understand your industry better. From there, I brainstorm, write, and sketch as many ideas as possible, narrowing down to the ones that work best. Once I’ve developed the strongest concepts, I present them to you for feedback, revising and refining the designs based on your input. After finalizing everything, I’ll deliver the completed assets along with comprehensive brand guidelines. To wrap up, I provide tutorials and support to ensure you can confidently implement your new brand identity.
Yes, additional services like website mockups, packaging design, and marketing materials can be added to the project scope.
It depends on the deliverables and requirements of each project, but typically ranges from 2 to 8 weeks, or longer for larger projects.
Example work
Jasmina's other services
$1,300