I have knowledge of SEO best practices directly related to ranking in Google Search including E-E-A-T, topical authority, and on-page optimization. I understand the fine line between optimized and over-optimized organic content. I also have experience with content optimization platforms such as Clearscope, SurferSEO, Frase, or MarketMuse and I'm familiar with keyword research tools such as Ahrefs and Semrush.