Copywriting
Emily Towns
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About this service
Summary
I have knowledge of SEO best practices directly related to ranking in Google Search including E-E-A-T, topical authority, and on-page optimization. I understand the fine line between optimized and over-optimized organic content. I also have experience with content optimization platforms such as Clearscope, SurferSEO, Frase, or MarketMuse and I'm familiar with keyword research tools such as Ahrefs and Semrush.
What's included
Research
- Research (lots of it) Who is your audience avatar? What do they care about knowing? How does the competition's content compare? What are high-volume, low-competition keywords to win on? - Structure Clickable H1s Supportive H2s Organized H3s Optimized page titles and meta descriptions ALL the links - internal, external, and backlinks Intentional imagery with alt tags, not forgotten
Example projects
Skills and tools
SEO Specialist
Content Writer
Copywriter
Google Docs
Google Search Console
Slack
Work with me
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