Event Branding Visual Identity

Keege Elliott

Starting at

$

1,250

About this service

Summary

I can help elevate your event with a complete branding package that ensures your event stands out. From custom logos and color palettes to social media graphics and event signage, I’ll provide everything you need to create a cohesive, professional look. My services include promotional materials like flyers, email templates, and save-the-dates, plus merchandise designs and a dedicated landing page or website for seamless registration. With consistent branding across all platforms and event spaces, your event will leave a lasting impression and drive engagement before, during, and after the event.

Process

Initial Consultation & Discovery
Understand the event's goals, theme, and target audience.
Discuss branding preferences, messaging, and vision for the event.
Identify deliverables like merchandise, digital assets, and signage.
Research & Concept Development
Research event industry trends, competitors, and brand positioning.
Develop a creative direction based on the event’s theme and objectives.
Present mood boards, color palettes, and typography options.
Logo & Visual Identity Design
Create a unique logo for the event.
Develop a full visual identity, including color schemes and typography.
Ensure the design aligns with the event’s messaging and tone.
Event Collateral Design
Design promotional assets like event flyers, posters, and digital banners.
Create email templates and social media graphics for event marketing.
Produce digital ads and event countdown posts for increased visibility.
Merchandise Design
Create custom merchandise designs, including t-shirts, mugs, tote bags, and more.
Develop mockups to showcase how the designs will look on physical items.
Ensure merchandise designs align with the overall event branding.
Event Signage & Printed Materials
Design banners, directional signage, and photo backdrops for the event venue.
Create event programs, schedules, name tags, and other printed materials.
Ensure all event signage is aligned with the visual identity.
Revisions & Client Feedback
Present the designs to the client for feedback.
Make any necessary revisions based on their input and ensure full alignment.
Confirm approval of all deliverables before moving to production.
Final File Preparation & Delivery
Prepare high-resolution, print-ready files for all event materials and signage.
Provide digital versions of the graphics for social media and marketing use.
Upload files to a client portal for easy access.
Post-Event Support
Offer support for any additional needs after the event (e.g., event recap materials, thank-you notes).
Provide assistance with any leftover merchandise orders or post-event branding.

What's included

  • Event Logo

    Primary event logo design Secondary logo or alternate variations (if needed)

  • Event Theme & Color Palette

    Custom color palette that reflects the event’s mood and branding Typography and font recommendations

  • Event Branding Guidelines

    A style guide for consistent application across all event materials

  • Social Media Graphics

    Event announcement graphics, countdown posts, and promotional banners

  • Event Collateral

    Flyers, posters, and digital banners Save-the-date and invitation designs (print and digital formats) Email templates or newsletters for promotion

  • Event Signage

    Banners, posters, and directional signage for the event venue Stage backdrops, floor graphics, and photo ops

Example projects

Branding for A Conference with Merch

Duration

3 weeks

Skills and tools

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Industries

Graphic Design

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