What's included

• Logo & Usage Guidelines.

  Logotype + Explanation & the thinking behind it. Logotype variations for specific usage : Main Variation, Social media avatars, Logomark. Logotype usage : Minimum sizes, Safezones, Misuse and usage examples. I will deliver your chosen logotype in different formats (Svg, Pdf, AI) and in all its color variations and its variants & sizes (Wordmark, Logomark).

• Typeface & Usage Guidelines.

  Main Typeface Secondary Typeface Typeface Usage : Spacing and Sizes, Type with Colors, Type misuse & Type usage examples. I will deliver your brand typeface files if it is free or where you can inquire it if you wish to use it commercially.

• Colors & Usage Guidelines.

  Main Color Pallet Secondary Color Pallet Color Usage : Color Tones, Color misuse and usage examples. I will deliver all your brand colors codes (RGB, HEX, CMYK & Pantone)

• Graphic elements (patterns, Shapes) & Usage Guidelines.

  Shapes and/or patterns depending on what your brand needs. Shapes/Patterns variations Usage : Usage with colors, Misuse, Usage examples. I will deliver your shapes and patterns in different formats (AI, Svg, Pdf)

• Brand Kit File

  A Pdf document containing all the guidelines and the elements and usage examples of your newly created visual identity that will serve as a guide book to any creative you'll hire to create visual communications and assets for your brand.