Visual Identity & Brand Kit Design

Adem Oumeddour

(0)

Starting at

500

About this service

Summary

A Brand Kit that serves as a guide to any creative that will work on your brand.

A memorable, Unique and relevant Logo and its usage system so you can adapt it and use it across all your communication channles.

A beautiful Graphic universe (Colors, Type and Graphic elemnts) that wears proudly the values and DNA of your brand and Products/Services.

Process

1 - Onboarding - During this step we'll get to know each other, I'll learn about your brand and you'll learn about my process and work method.

2 - Research and Ideation - During this step I'll use all the information I collected about your brand ( Story, Goals, Vision, Products/Services & Values) as an anchor in my ideation and research. By the end of this phase I will present two Creative Tracks each of them contains A logo, Typeface and colors and Graphic elemnts and each one represent a specific concept.

3 - Creation - During this step I'll use your feedback on the creative tracks presented before to start creating the final logo, color pallets and typefaces + All the usage guidelines of the created elements.

4 - Delivery - Here I'll deliver to you : The brand Kit + Logo, Color, Font, Shapes/Patterns Files in their specific formats (Check Deliverables).

*Note that during all these steps communication is key, you'll be included in every step and I'll send you sketches, ideas & inspirations during the process to have your feedback and the final work will feel more unique to your brand.

What's included

Logo & Usage Guidelines.
Logotype + Explanation & the thinking behind it. Logotype variations for specific usage : Main Variation, Social media avatars, Logomark. Logotype usage : Minimum sizes, Safezones, Misuse and usage examples. I will deliver your chosen logotype in different formats (Svg, Pdf, AI) and in all its color variations and its variants & sizes (Wordmark, Logomark).
Typeface & Usage Guidelines.
Main Typeface Secondary Typeface Typeface Usage : Spacing and Sizes, Type with Colors, Type misuse & Type usage examples. I will deliver your brand typeface files if it is free or where you can inquire it if you wish to use it commercially.
Colors & Usage Guidelines.
Main Color Pallet Secondary Color Pallet Color Usage : Color Tones, Color misuse and usage examples. I will deliver all your brand colors codes (RGB, HEX, CMYK & Pantone)
Graphic elements (patterns, Shapes) & Usage Guidelines.
Shapes and/or patterns depending on what your brand needs. Shapes/Patterns variations Usage : Usage with colors, Misuse, Usage examples. I will deliver your shapes and patterns in different formats (AI, Svg, Pdf)
Brand Kit File
A Pdf document containing all the guidelines and the elements and usage examples of your newly created visual identity that will serve as a guide book to any creative you'll hire to create visual communications and assets for your brand.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer