What's included

• Creative Direction

  This sets the foundation of the brand’s visual and emotional identity. It defines the overall mood, tone, and positioning before the logo design begins. Think of mood boards capturing aesthetics, style, and personality. Exploring the visual territory including colors, typography references, graphic styles to ensure that all the creative elements align with your brand's messaging and objectives and effectively engage your target audience.

• Logo Mark

  Once the visual direction has been finalised, the next step is creating a logo that enhances and complements it. I will present 2-3 initial logo concepts, and refine the chosen one. Creating a primary logo, secondary logo, sub mark, wordmark and favicon are all part of this process.

• Brand Guidelines

  A concise, practical manual to ensure consistent usage of the brand identity across touchpoints. The brand kit will include final logo and it's usage rules, color palette, typography system. In addition, you’ll get high-quality application mock-ups, helping you visualize how it will look across different platforms.

• Extended Visual Assets

  This covers additional design elements that make the brand more adaptable across platforms. It can include social media templates for posts, stories, and ads, along with brand stationery such as business cards, letterheads, and email signatures. Depending on your needs, it may also cover marketing materials like brochures, pitch decks, and posters, as well as custom iconography, patterns, and digital templates for websites or presentations.