User Research & Usability Testing

Pro

Meghan O'Donnell

Starting at

/hr

About this service

Summary

I provide user research, usability testing, and heuristic evaluations to uncover pain points, improve usability, and optimize engagement. With a structured research plan, user testing, and expert analysis, I deliver actionable insights to enhance your product’s experience. Whether you need to validate ideas, fix usability issues, or gain a competitive edge, I can help you make data-driven design improvements.

Process

Discovery & Research Plan - Define project goals, research methodologies, and key success metrics.

Heuristic Evaluation - Assess your product against usability principles and heuristics to pinpoint issues and opportunities for improvement.

User & Interviews & Surveys - Conduct direct user research to gather behavioral insights, pain points, expectations, and validate hypotheses.

Usability Testing - observe real users interacting with your product, identifying pain points and usability roadblocks.

Competitive Benchmarking - Analyze competitor products to identify best practices and differentiation.

Analysis & Reporting - Compile findings into an insightful UX report with prioritized recommendations.

Presentation & Action Plan - Deliver a clear presentation with actionable next steps for design improvements.

Note: Not all steps may apply to every project. The process will be tailored to the project's needs, timeline, and research scope to ensure the best outcomes.

What's included

Research Plan & Methodology
A detailed plan outlining research objectives, key questions, target users, and the methods (interviews, usability tests, heuristic evaluation, etc.) used to gather insights.
Heuristic Evaluation
A comprehensive UX audit based on Jakob Nielsen’s usability heuristics, identifying usability and accessibility issues.
User Interviews & Surveys
Conduct and analyze user interviews or surveys to uncover pain points.
Usability Testing Report
Identify friction points and areas for UX improvements.
Competitive Analysis
Benchmark against industry competitors and best practices.
UX Recommendations & Action Plan
A prioritized roadmap with data-driven design improvements.

Example projects