Development of two brand concepts. Each is based on a detailed briefing and includes: • Logo and usage guidelines • Color palette • Typographic system • Graphic elements and patterns • Brand visual style • Photo direction • Application mockups at key touchpoints

Each concept is a complete visual direction. This allows you to compare two approaches and select the most appropriate for brand positioning. The development time for each concept is up to two weeks. The price includes one round of revisions.

Additional revisions or significant changes to the approved direction are charged separately.

(Brand Book) After selecting a concept, we develop a detailed brand book (60+ pages), which includes: • Logo variants and usage guidelines • Security zone, dimensions, and grids • Typography and hierarchy • Color palettes • Graphic system and templates • Pattern usage guidelines • Recommendations for photography and visual style • Composition principles • ⁠• Examples of correct and incorrect use • 10 ready-made branded layouts (social media, digital, media, etc.) As a result, you receive a unified, scalable brand system for all communications.

(Final Deliverables) Upon completion of the project, you will receive a structured set of all necessary brand assets: Brand Book - the original Figma file and the final PDF version • Logomark • Horizontal Logotype • Wordmark • Vertical Logotype

All logo versions are provided in PNG, SVG, Figma and PDF formats, with or without backgrounds. All assets are organized into separate folders for easy reference and subsequent sharing with the team, contractors, or production partners.

Commercial font licenses, if required for the project, are purchased separately and are not included in the development cost.