UX Writing & Content Strategy for ConversionJulie Khoum
🎯 Goals
✅ Enhance user experience through clear and engaging content.
✅ Increase conversion rates by optimizing microcopy and purchase flows.
✅ Standardize e-commerce content to ensure consistency and scalability.
What's included
1️⃣ UX Writing & Microcopy Optimization
User journey audit: Analysis of friction points and opportunities to enhance UX through content.
Microcopy optimization: Refinement of CTA buttons, error messages, forms, and support messages for better clarity and conversion.
Structuring key pages: Rewriting product pages, category pages, and checkout flows to create a seamless experience.
2️⃣ Content Strategy for E-commerce
Defining UX Writing guidelines: Tone of voice, content structure, and brand-specific writing rules.
Creating content templates: Optimized templates for product descriptions (short/long), homepage, and landing pages.
Omnichannel content strategy: Aligning messaging across website, transactional emails, and notifications.
3️⃣ Conversion & Performance Optimization
Optimizing purchase journeys: Reducing friction, clarifying product benefits, and increasing user trust.
A/B testing & recommendations: Providing content variations to maximize conversion rates and analyzing performance.
SEO & UX Writing alignment: Structuring content for both user experience and search engine visibility.
Julie's other services
Contact for pricing
Tags
Copy.ai
Figma
Jasper
Notion
Slack
Copywriter
Growth Marketer
UX Writer
Service provided by
Julie Khoum Paris, France
UX Writing & Content Strategy for ConversionJulie Khoum
Contact for pricing
Tags
Copy.ai
Figma
Jasper
Notion
Slack
Copywriter
Growth Marketer
UX Writer
🎯 Goals
✅ Enhance user experience through clear and engaging content.
✅ Increase conversion rates by optimizing microcopy and purchase flows.
✅ Standardize e-commerce content to ensure consistency and scalability.
What's included
1️⃣ UX Writing & Microcopy Optimization
User journey audit: Analysis of friction points and opportunities to enhance UX through content.
Microcopy optimization: Refinement of CTA buttons, error messages, forms, and support messages for better clarity and conversion.
Structuring key pages: Rewriting product pages, category pages, and checkout flows to create a seamless experience.
2️⃣ Content Strategy for E-commerce
Defining UX Writing guidelines: Tone of voice, content structure, and brand-specific writing rules.
Creating content templates: Optimized templates for product descriptions (short/long), homepage, and landing pages.
Omnichannel content strategy: Aligning messaging across website, transactional emails, and notifications.
3️⃣ Conversion & Performance Optimization
Optimizing purchase journeys: Reducing friction, clarifying product benefits, and increasing user trust.
A/B testing & recommendations: Providing content variations to maximize conversion rates and analyzing performance.
SEO & UX Writing alignment: Structuring content for both user experience and search engine visibility.
Julie's other services
Contact for pricing