What's included

• 1️⃣ UX Writing & Microcopy Optimization

  User journey audit: Analysis of friction points and opportunities to enhance UX through content. Microcopy optimization: Refinement of CTA buttons, error messages, forms, and support messages for better clarity and conversion. Structuring key pages: Rewriting product pages, category pages, and checkout flows to create a seamless experience.

• 2️⃣ Content Strategy for E-commerce

  Defining UX Writing guidelines: Tone of voice, content structure, and brand-specific writing rules. Creating content templates: Optimized templates for product descriptions (short/long), homepage, and landing pages. Omnichannel content strategy: Aligning messaging across website, transactional emails, and notifications.

• 3️⃣ Conversion & Performance Optimization

  Optimizing purchase journeys: Reducing friction, clarifying product benefits, and increasing user trust. A/B testing & recommendations: Providing content variations to maximize conversion rates and analyzing performance. SEO & UX Writing alignment: Structuring content for both user experience and search engine visibility.