Create exciting and innovative brands through empathetic design.

Pro

Alex Crawford

Contact for pricing

About this service

Summary

Each pricing package will vary depending on scope. Some websites may just

need tweaking, others may need to be fully developed or some branding may already exist and just need a refresh.

The final quote will be given after consultation.

Process

The process for any designer is specific. I prefer rigorous research and understanding before we begin to explore what your

specific needs are. I have broken the process down into 5 categories which aids in streamlining our efforts and ensures alignment from the outset. This method takes stress out of the experience and makes some pretty fantastic results!

The process is as follows:

Consultation:

First meeting.

We discuss scope of services, ideal vision, and what you hope to achieve visually as well as economically.

Quote will be given shortly after.

Homework:

I will provide you with some questionairres to dive deeper into your company. I want to learn about who you were, who you are, and who you you plan to be, This is not only informative for me, but allows for a moment for you to contemplate your needs as well as your “why?”

In the meantime, I will perform market research to see where you are positioned, what other companies are doing, and how you can stand out.

Concept:

After reviewing your work, clarifying any questions, researching, and deciding on a vision, I will create

a concept for the brand direction. This will include vision boards, sketches, research, and a plan for the final identity.

This is the time where we hone the overall look before I move forward. Depending on the nature of our conversations, one or two interim logos may be provided as jumping off points.

Reveal:

I will take all of the notes from the

“Concept” step and implement them into a complete brand suite. Depending on the scope of the project, this will include: logo, type, color, templates, stationary systems (including business cards, letterhead, stationary, etc.), social media templates, iconography, illustration, patterns, and brand guidelines.

One round of edits included in price.

Rollout:

After all if any edits are implemented, I will turn over all assets to the team along with a “rollout plan.”

This will vary depending on the scope of the project.

What's included

Logomark
Main logo and logomark.
Brand Guidelines
A set of guidelines for brand consistency.
Photography
When necessary
Art Direction
When necessary for campaigns, looks, etc.
Business Cards
Unique business cards with preferred printing.
Stationary Systems
envelopes, letterhead, etc.
Illustration
When necessary
Market Research
Look into competitors, and leverage for design.
Social Media Templates
Templates to use for instagram, Facebook, and LinkedIn.
Print Design
When necessary for promotional materials.

Recommendations

(5.0)

Amelia Ivory • Tulsa Youth Symphony

Client • Jan 4, 2024

Recommended

Alex is very quick and able to produce high quality content with a cohesive thread, consistent design with a fresh aesthetic and is on the forward edge of current trends. He is very easy to work with an eager collaborator. He redesigned our brand identity to a fresh new look and we continually receive comments about how much people love our new look. He’s a joy to work with!