Create exciting and innovative brands through empathetic design.

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About this service

Summary

Each pricing package will vary depending on scope. Some websites may just

need tweaking, others may need to be fully developed or some branding may already exist and just need a refresh.

The final quote will be given after consultation.

Process

The process for any designer is specific. I prefer rigorous research and understanding before we begin to explore what your

specific needs are. I have broken the process down into 5 categories which aids in streamlining our efforts and ensures alignment from the outset. This method takes stress out of the experience and makes some pretty fantastic results!

The process is as follows:

Consultation:

First meeting.

We discuss scope of services, ideal vision, and what you hope to achieve visually as well as economically.

Quote will be given shortly after.

Homework:

I will provide you with some questionairres to dive deeper into your company. I want to learn about who you were, who you are, and who you you plan to be, This is not only informative for me, but allows for a moment for you to contemplate your needs as well as your “why?”

In the meantime, I will perform market research to see where you are positioned, what other companies are doing, and how you can stand out.

Concept:

After reviewing your work, clarifying any questions, researching, and deciding on a vision, I will create

a concept for the brand direction. This will include vision boards, sketches, research, and a plan for the final identity.

This is the time where we hone the overall look before I move forward. Depending on the nature of our conversations, one or two interim logos may be provided as jumping off points.

Reveal:

I will take all of the notes from the

“Concept” step and implement them into a complete brand suite. Depending on the scope of the project, this will include: logo, type, color, templates, stationary systems (including business cards, letterhead, stationary, etc.), social media templates, iconography, illustration, patterns, and brand guidelines.

One round of edits included in price.

Rollout:

After all if any edits are implemented, I will turn over all assets to the team along with a “rollout plan.”

This will vary depending on the scope of the project.

What's included

  • Logomark

    Main logo and logomark.

  • Brand Guidelines

    A set of guidelines for brand consistency.

  • Photography

    When necessary

  • Art Direction

    When necessary for campaigns, looks, etc.

  • Business Cards

    Unique business cards with preferred printing.

  • Stationary Systems

    envelopes, letterhead, etc.

  • Illustration

    When necessary

  • Market Research

    Look into competitors, and leverage for design.

  • Social Media Templates

    Templates to use for instagram, Facebook, and LinkedIn.

  • Print Design

    When necessary for promotional materials.

Recommendations

(5.0)

Alex is very quick and able to produce high quality content with a cohesive thread, consistent design with a fresh aesthetic and is on the forward edge of current trends. He is very easy to work with an eager collaborator. He redesigned our brand identity to a fresh new look and we continually receive comments about how much people love our new look. He’s a joy to work with!

Santino DeAngelo

Client • Jan 4, 2024

Imaginative, professional, and fun to work with! Alex’s designs are beautiful and his execution is flawless. I recommend him to all my friends!


Skills and tools

Brand Designer
Illustrator
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma

Work with me