Brand Manual
Starting at
$
1,500
About this service
Summary
FAQs
Is it different from getting a logo?
A logo is just one part of the whole. A brand identity includes a full system so you’re not guessing which fonts to use, what colors go where, or how to show up online and offline. It gives you the tools, rules, and assets to confidently grow your brand across every touchpoint.
How long does it take to create before I get the deliverables?
Typically 1 month, but it will depend on the complexity of the scope, the availability of the client's schedule, and the number of revisions taken before finalizing the asset files. A custom timeline will be shared after the discovery phase, so you know exactly what to expect.
Can we start the project right away?
Usually, I ask the client for a 50% upfront payment to start the project, while the remaining fee will be charged upon sending the final asset to the client. Upon final delivery of all brand assets. This helps keep the project secure and moving smoothly and ensures commitment on both sides.
What if I already have a logo, can you just build around it?
If you have a logo but don't have a visual guideline framework, then we will negotiate its pricing based on your budget. I usually charge a whole brand identity manual for $300 - $500 based on how definitive you want the brand manual guide, as some of them need to be detailed. This will be discussed eventually during the discovery call.
What's included
Brand Discovery & Strategy
We start with uncovering what makes your brand you. Through guided discovery sessions, competitor audits, and moodboard explorations, we’ll define your positioning, target audience, values, and core messaging. This strategy becomes the blueprint for every design decision we make, so each visuals aren’t just beautiful, they’re purposeful.
Creating Logo Design
Your logo is your brand’s most recognizable symbol. I’ll craft a full logo suite including the primary logo, alternate marks, icon versions, and responsive variations that fit across different platforms, sizes, and use cases. Guidelines on logo usage are included to keep everything on-brand.
Color Palette System
l will help you establish a distinct and flexible color system that communicates your brand personality, complete with primary, secondary, and accent colors. This is based on the moodboards we created and the nature of the finalized logo identity so each elements are connected. You’ll receive all color codes (HEX, RGB, CMYK, Pantone) for both print and digital use, ensuring brand consistency everywhere.
Typography System
I’ll curate a pair (or trio) of typefaces that match your tone and scale with your needs, from clean and modern to expressive and bold. You’ll receive usage instructions for headings, body text, and UI applications, keeping your content clean, consistent, and hierarchy-driven. You will have access to the license of the font pairing we chose in the system.
Brand Elements and Visual Style Hierarchy
This includes icons, graphics, pattern systems, and illustration direction to expand your brand beyond the logo. If photography direction is needed, I’ll define the mood, tone, subjects, and style, so your visual language is always recognizable across every touchpoint. Each elements are coordinated with guidelines so you don't slip up on any inconsistencies within your brand.
Voice and Messaging Guide
Words matter. I’ll define your brand voice (tone, personality, key traits), and provide messaging examples like bios, taglines, CTAs, and sample content for social, web, and marketing use. This makes it easier to sound like you, even when someone else is writing for you.
Final Files and Launch Kit
You will get logo asset files, license fonts, swatch files, icons, and set patterns, and the brand manual, so everything is organized and ready for full brand experience. It will be exported in JPG, PNG, EPS, SVG, and PSD so you can get the high resolution file assets to your marketing campaigns.
Recommendations
(5.0)
Client • Jul 12, 2025
Recommended
Professional and team player.
Client • Jul 11, 2025
Recommended
Rafi has been a key creative partner on projects that consistently exceeded expectations. His eye for detail, design expertise, and fast turnaround have elevated our brand and campaign performance. Over the past eight years of working with Rafi, he’s shown exceptional reliability, creativity, and honesty—delivering high-quality work under tight deadlines with a positive, solution-oriented attitude. A true expert in both design and collaboration.
Duration
1 week
Skills and tools
Industries