What's included

• Brand Discovery & Strategy

  We start with uncovering what makes your brand you. Through guided discovery sessions, competitor audits, and moodboard explorations, we’ll define your positioning, target audience, values, and core messaging. This strategy becomes the blueprint for every design decision we make, so each visuals aren’t just beautiful, they’re purposeful.

• Creating Logo Design

  Your logo is your brand’s most recognizable symbol. I’ll craft a full logo suite including the primary logo, alternate marks, icon versions, and responsive variations that fit across different platforms, sizes, and use cases. Guidelines on logo usage are included to keep everything on-brand.

• Color Palette System

  l will help you establish a distinct and flexible color system that communicates your brand personality, complete with primary, secondary, and accent colors. This is based on the moodboards we created and the nature of the finalized logo identity so each elements are connected. You’ll receive all color codes (HEX, RGB, CMYK, Pantone) for both print and digital use, ensuring brand consistency everywhere.

• Typography System

  I’ll curate a pair (or trio) of typefaces that match your tone and scale with your needs, from clean and modern to expressive and bold. You’ll receive usage instructions for headings, body text, and UI applications, keeping your content clean, consistent, and hierarchy-driven. You will have access to the license of the font pairing we chose in the system.

• Brand Elements and Visual Style Hierarchy

  This includes icons, graphics, pattern systems, and illustration direction to expand your brand beyond the logo. If photography direction is needed, I’ll define the mood, tone, subjects, and style, so your visual language is always recognizable across every touchpoint. Each elements are coordinated with guidelines so you don't slip up on any inconsistencies within your brand.

• Voice and Messaging Guide

  Words matter. I’ll define your brand voice (tone, personality, key traits), and provide messaging examples like bios, taglines, CTAs, and sample content for social, web, and marketing use. This makes it easier to sound like you, even when someone else is writing for you.

• Final Files and Launch Kit

  You will get logo asset files, license fonts, swatch files, icons, and set patterns, and the brand manual, so everything is organized and ready for full brand experience. It will be exported in JPG, PNG, EPS, SVG, and PSD so you can get the high resolution file assets to your marketing campaigns.