Brand ManualRafael Renzon Payumo
Each business needs a brand identity to stand out. From logo identity to brand imagery to the right brand voice and messaging, I can help you create a proven design framework that unforgettable, aligned to your vision, and built for long-term growth.
This is ideal for:
Small businesses
Businesses who are currently shifting to other target demographics that aligns to your goals.
Business who are updating their identity because it is outdated.
Business who needs to compete to a larger market.
If you're business are merging or acquiring businesses with the same service or products as you.
If it is you, then we can set up a discovery call to learn more about you before sending you a contract.
What's included
Brand Discovery & Strategy
We start with uncovering what makes your brand you. Through guided discovery sessions, competitor audits, and moodboard explorations, we’ll define your positioning, target audience, values, and core messaging. This strategy becomes the blueprint for every design decision we make, so each visuals aren’t just beautiful, they’re purposeful.
Creating Logo Design
Your logo is your brand’s most recognizable symbol. I’ll craft a full logo suite including the primary logo, alternate marks, icon versions, and responsive variations that fit across different platforms, sizes, and use cases. Guidelines on logo usage are included to keep everything on-brand.
Color Palette System
l will help you establish a distinct and flexible color system that communicates your brand personality, complete with primary, secondary, and accent colors. This is based on the moodboards we created and the nature of the finalized logo identity so each elements are connected. You’ll receive all color codes (HEX, RGB, CMYK, Pantone) for both print and digital use, ensuring brand consistency everywhere.
Typography System
I’ll curate a pair (or trio) of typefaces that match your tone and scale with your needs, from clean and modern to expressive and bold. You’ll receive usage instructions for headings, body text, and UI applications, keeping your content clean, consistent, and hierarchy-driven. You will have access to the license of the font pairing we chose in the system.
Brand Elements and Visual Style Hierarchy
This includes icons, graphics, pattern systems, and illustration direction to expand your brand beyond the logo. If photography direction is needed, I’ll define the mood, tone, subjects, and style, so your visual language is always recognizable across every touchpoint. Each elements are coordinated with guidelines so you don't slip up on any inconsistencies within your brand.
Voice and Messaging Guide
Words matter. I’ll define your brand voice (tone, personality, key traits), and provide messaging examples like bios, taglines, CTAs, and sample content for social, web, and marketing use. This makes it easier to sound like you, even when someone else is writing for you.
Final Files and Launch Kit
You will get logo asset files, license fonts, swatch files, icons, and set patterns, and the brand manual, so everything is organized and ready for full brand experience. It will be exported in JPG, PNG, EPS, SVG, and PSD so you can get the high resolution file assets to your marketing campaigns.
FAQs
A logo is just one part of the whole. A brand identity includes a full system so you’re not guessing which fonts to use, what colors go where, or how to show up online and offline. It gives you the tools, rules, and assets to confidently grow your brand across every touchpoint.
Typically 1 month, but it will depend on the complexity of the scope, the availability of the client's schedule, and the number of revisions taken before finalizing the asset files. A custom timeline will be shared after the discovery phase, so you know exactly what to expect.
Usually, I ask the client for a 50% upfront payment to start the project, while the remaining fee will be charged upon sending the final asset to the client. Upon final delivery of all brand assets. This helps keep the project secure and moving smoothly and ensures commitment on both sides.
If you have a logo but don't have a visual guideline framework, then we will negotiate its pricing based on your budget. I usually charge a whole brand identity manual for $300 - $500 based on how definitive you want the brand manual guide, as some of them need to be detailed. This will be discussed eventually during the discovery call.
Rafael Renzon's other services
Starting at$1,500
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Print Designer
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Rafael Renzon Payumo proTaguig, Philippines
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Brand ManualRafael Renzon Payumo
Starting at$1,500
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Print Designer
Each business needs a brand identity to stand out. From logo identity to brand imagery to the right brand voice and messaging, I can help you create a proven design framework that unforgettable, aligned to your vision, and built for long-term growth.
This is ideal for:
Small businesses
Businesses who are currently shifting to other target demographics that aligns to your goals.
Business who are updating their identity because it is outdated.
Business who needs to compete to a larger market.
If you're business are merging or acquiring businesses with the same service or products as you.
If it is you, then we can set up a discovery call to learn more about you before sending you a contract.
What's included
Brand Discovery & Strategy
We start with uncovering what makes your brand you. Through guided discovery sessions, competitor audits, and moodboard explorations, we’ll define your positioning, target audience, values, and core messaging. This strategy becomes the blueprint for every design decision we make, so each visuals aren’t just beautiful, they’re purposeful.
Creating Logo Design
Your logo is your brand’s most recognizable symbol. I’ll craft a full logo suite including the primary logo, alternate marks, icon versions, and responsive variations that fit across different platforms, sizes, and use cases. Guidelines on logo usage are included to keep everything on-brand.
Color Palette System
l will help you establish a distinct and flexible color system that communicates your brand personality, complete with primary, secondary, and accent colors. This is based on the moodboards we created and the nature of the finalized logo identity so each elements are connected. You’ll receive all color codes (HEX, RGB, CMYK, Pantone) for both print and digital use, ensuring brand consistency everywhere.
Typography System
I’ll curate a pair (or trio) of typefaces that match your tone and scale with your needs, from clean and modern to expressive and bold. You’ll receive usage instructions for headings, body text, and UI applications, keeping your content clean, consistent, and hierarchy-driven. You will have access to the license of the font pairing we chose in the system.
Brand Elements and Visual Style Hierarchy
This includes icons, graphics, pattern systems, and illustration direction to expand your brand beyond the logo. If photography direction is needed, I’ll define the mood, tone, subjects, and style, so your visual language is always recognizable across every touchpoint. Each elements are coordinated with guidelines so you don't slip up on any inconsistencies within your brand.
Voice and Messaging Guide
Words matter. I’ll define your brand voice (tone, personality, key traits), and provide messaging examples like bios, taglines, CTAs, and sample content for social, web, and marketing use. This makes it easier to sound like you, even when someone else is writing for you.
Final Files and Launch Kit
You will get logo asset files, license fonts, swatch files, icons, and set patterns, and the brand manual, so everything is organized and ready for full brand experience. It will be exported in JPG, PNG, EPS, SVG, and PSD so you can get the high resolution file assets to your marketing campaigns.
FAQs
A logo is just one part of the whole. A brand identity includes a full system so you’re not guessing which fonts to use, what colors go where, or how to show up online and offline. It gives you the tools, rules, and assets to confidently grow your brand across every touchpoint.
Typically 1 month, but it will depend on the complexity of the scope, the availability of the client's schedule, and the number of revisions taken before finalizing the asset files. A custom timeline will be shared after the discovery phase, so you know exactly what to expect.
Usually, I ask the client for a 50% upfront payment to start the project, while the remaining fee will be charged upon sending the final asset to the client. Upon final delivery of all brand assets. This helps keep the project secure and moving smoothly and ensures commitment on both sides.
If you have a logo but don't have a visual guideline framework, then we will negotiate its pricing based on your budget. I usually charge a whole brand identity manual for $300 - $500 based on how definitive you want the brand manual guide, as some of them need to be detailed. This will be discussed eventually during the discovery call.
Rafael Renzon's other services
$1,500