Custom Brand Kit
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About this service
Summary
What's included
Logo Suite
• Primary Logo: The main logo design, used in most brand applications. • Secondary Logo(s): Simplified or alternative versions for versatility across mediums. • Logo Mark/Icon: A standalone symbol or graphic element for small spaces (e.g., app icons, social media avatars). • Monochrome & Inverted Variants: Black-and-white and color-reversed versions for various backgrounds. • Favicon: A small, simplified logo version optimized for browser tabs and app shortcuts.
Color Palette
A curated set of primary, secondary, and accent colors with HEX, RGB, and CMYK codes for consistency across digital and print media.
Typography
• Primary Typeface: The main font for headlines and titles. • Secondary Typeface: A complementary font for body text or subheadings. • Usage Guidelines: Instructions for pairing and hierarchy (e.g., headline sizes, line spacing).
Brand Guidelines Document
A PDF or digital guide outlining: • Logo usage rules (clear space, minimum size, do’s and don’ts). • Typography and color usage. • Image style and photography guidance. • Brand tone, voice, and messaging pillars.
Social Media Assets
• Profile Images: Optimized for platforms like Instagram, LinkedIn, and X. • Cover Photos: Designed for Facebook, LinkedIn, and YouTube headers. • Branded Templates: Editable layouts for posts and stories (e.g., Canva or Adobe formats).
Business Collateral
• Business Card Template: Editable design with logo, name, and contact info. • Letterhead: Branded document for professional correspondence (digital and print-ready). • Email Signature: Custom design for email platforms (e.g., Outlook or Gmail).
Icon Set
A collection of branded icons for use in presentations, websites, or social media.
Patterns & Textures
Custom patterns or graphic textures derived from the brand's visual identity for use as backgrounds or design accents.
Presentation Template
A branded PowerPoint or Keynote template with title slides, content layouts, and cohesive design elements.
Additional (Optional) Assets
• Packaging Design Mockups: For product-based brands. • Merchandise Mockups: T-shirts, tote bags, or other promotional items. • Website Brand Elements: Buttons, banners, and other UI elements.
Recommendations
(5.0)
Recommended
Working with Shayna has been fantastic! She immediately understood the vibrant, energetic vibe of Guy Fieri’s style and brought it to life through menus, signage, and interiors that our guests absolutely love. Her clear communication and creative problem-solving have made every project smooth and enjoyable. Shayna consistently provides standout designs that elevate guest experiences while making our lives easier. We couldn't imagine our restaurants without her!
Recommended
I had a great experience working with Shayna! She is super clear on project details and very supportive throughout the project. Not to mention, she is a very talented designer! Would highly recommend working with her.
Recommended
Jordan recommends working with Shayna
Recommended
Shayna is excellent at what she does. She knows what she needs and is very good at communicating those needs. She also provides excellent feedback when edits/rework are required.
Skills and tools
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Industries