Search Engine Optimization Specialist

Ghulam Mujtaba

Starting at

$

10

/hr

About this service

Summary

SEO Specialist Drive traffic, rank higher, & convert leads with proven strategies.
Benefits: Increase traffic, improve ranking, generate leads
Uniqueness: Proven strategies (implies experience and effectiveness)

Process

1. Foundation & Research:
Technical SEO Audit: Analyze website structure, crawl accessibility, page loading speed, mobile-friendliness, and fix technical issues impacting search engine bots.
Keyword Research: Identify relevant keywords targeting your ideal audience's search intent using tools like Google Keyword Planner, Ahrefs, or SEMrush.
Competitive Analysis: Research your top competitors in terms of keywords, content, and backlink profile to understand their SEO strengths and weaknesses.
2. On-Page Optimization:
Optimize Title Tags & Meta Descriptions: Craft compelling titles and descriptions that are relevant to your target keywords and encourage clicks.
Content Creation: Develop high-quality, informative content addressing your target audience's search intent and incorporating relevant keywords naturally.
Header Tags & Internal Linking: Use headings correctly (H1, H2, etc.) and implement a logical internal linking structure to improve navigation and signal relevancy.
Image Optimization: Optimize image file sizes, use descriptive alt text, and integrate relevant keywords to enhance user experience and image search visibility.
3. Off-Page Optimization:
Link Building: Earn high-quality backlinks from authoritative websites related to your niche. Focus on organic link building through valuable content creation, guest blogging on relevant sites, and directory submissions.
Local SEO (if applicable): Claim and optimize your Google My Business listing, build citations across local directories, and encourage positive customer reviews.
4. Measurement & Monitoring:
Track Your Results: Set up analytics tools like Google Analytics and Search Console to monitor website traffic, keyword rankings, and performance metrics.
Analyze & Adapt: Regularly analyze your data, identify areas for improvement, and adapt your SEO strategy based on insights and performance trends.
Remember:
SEO is an ongoing process that requires patience, consistent effort, and adaptation.

What's included

  • Website Audit & Analysis:

    Technical SEO Audit Report: Identifies website health, crawl issues, indexability problems, and mobile responsiveness. Keyword Research Report: Unveils high-value keywords with search volume, competition, and potential ROI. Competitive Analysis: Benchmark your website against competitors and identify areas for improvement. Content Gap Analysis: Uncovers missing content opportunities based on keyword research and competitor analysis.

  • On-Page Optimization:

    Optimized Title Tags and Meta Descriptions: Aligned with target keywords and user intent. SEO-friendly Header Tags: Structured for clarity and search engine visibility. Optimized Internal Linking Structure: Improves website navigation and relevance. Image Optimization: Includes alt text and relevant filenames. Content Optimization: Revised and enhanced for target keywords and readability.

  • Off-Page Optimization:

    Backlink Building Strategy: Outlines tactics for acquiring high-quality backlinks from relevant websites. Local SEO Optimization: Includes Google My Business profile optimization, citation building, and local content creation (if applicable). Technical Backlink Audit: Identifies and removes harmful backlinks.

  • Ongoing Reporting & Monitoring:

    Monthly SEO Performance Report: Tracks key metrics like organic traffic, keyword rankings, and conversions. Competitor Monitoring Report: Analyzes competitor activity and ranking changes. Actionable Recommendations: Ongoing suggestions for website optimization and further growth.

  • Additional Deliverables (Depending on Project Scope):

    Content Marketing Strategy: Includes content calendar, topic suggestions, and keyword integration. Technical SEO Fix Implementation: Addressing identified technical issues on your website. Link Building Campaign Execution: Acquiring backlinks according to the agreed-upon strategy. Training and Support: Providing resources and guidance to your client's team for continued SEO managemen

Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager

Ahrefs

Ahrefs

Google Analytics

Google Analytics

Google Search Console

Google Search Console

SEMrush

SEMrush

Yoast SEO

Yoast SEO

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