Search Engine Optimization Specialist

Ghulam Mujtaba

(0)

Starting at

/hr

About this service

Summary

SEO Specialist Drive traffic, rank higher, & convert leads with proven strategies.

Benefits: Increase traffic, improve ranking, generate leads

Uniqueness: Proven strategies (implies experience and effectiveness)

Process

1. Foundation & Research:

Technical SEO Audit: Analyze website structure, crawl accessibility, page loading speed, mobile-friendliness, and fix technical issues impacting search engine bots.

Keyword Research: Identify relevant keywords targeting your ideal audience's search intent using tools like Google Keyword Planner, Ahrefs, or SEMrush.

Competitive Analysis: Research your top competitors in terms of keywords, content, and backlink profile to understand their SEO strengths and weaknesses.

2. On-Page Optimization:

Optimize Title Tags & Meta Descriptions: Craft compelling titles and descriptions that are relevant to your target keywords and encourage clicks.

Content Creation: Develop high-quality, informative content addressing your target audience's search intent and incorporating relevant keywords naturally.

Header Tags & Internal Linking: Use headings correctly (H1, H2, etc.) and implement a logical internal linking structure to improve navigation and signal relevancy.

Image Optimization: Optimize image file sizes, use descriptive alt text, and integrate relevant keywords to enhance user experience and image search visibility.

3. Off-Page Optimization:

Link Building: Earn high-quality backlinks from authoritative websites related to your niche. Focus on organic link building through valuable content creation, guest blogging on relevant sites, and directory submissions.

Local SEO (if applicable): Claim and optimize your Google My Business listing, build citations across local directories, and encourage positive customer reviews.

4. Measurement & Monitoring:

Track Your Results: Set up analytics tools like Google Analytics and Search Console to monitor website traffic, keyword rankings, and performance metrics.

Analyze & Adapt: Regularly analyze your data, identify areas for improvement, and adapt your SEO strategy based on insights and performance trends.

Remember:

SEO is an ongoing process that requires patience, consistent effort, and adaptation.

What's included

Website Audit & Analysis:
Technical SEO Audit Report: Identifies website health, crawl issues, indexability problems, and mobile responsiveness. Keyword Research Report: Unveils high-value keywords with search volume, competition, and potential ROI. Competitive Analysis: Benchmark your website against competitors and identify areas for improvement. Content Gap Analysis: Uncovers missing content opportunities based on keyword research and competitor analysis.
On-Page Optimization:
Optimized Title Tags and Meta Descriptions: Aligned with target keywords and user intent. SEO-friendly Header Tags: Structured for clarity and search engine visibility. Optimized Internal Linking Structure: Improves website navigation and relevance. Image Optimization: Includes alt text and relevant filenames. Content Optimization: Revised and enhanced for target keywords and readability.
Off-Page Optimization:
Backlink Building Strategy: Outlines tactics for acquiring high-quality backlinks from relevant websites. Local SEO Optimization: Includes Google My Business profile optimization, citation building, and local content creation (if applicable). Technical Backlink Audit: Identifies and removes harmful backlinks.
Ongoing Reporting & Monitoring:
Monthly SEO Performance Report: Tracks key metrics like organic traffic, keyword rankings, and conversions. Competitor Monitoring Report: Analyzes competitor activity and ranking changes. Actionable Recommendations: Ongoing suggestions for website optimization and further growth.
Additional Deliverables (Depending on Project Scope):
Content Marketing Strategy: Includes content calendar, topic suggestions, and keyword integration. Technical SEO Fix Implementation: Addressing identified technical issues on your website. Link Building Campaign Execution: Acquiring backlinks according to the agreed-upon strategy. Training and Support: Providing resources and guidance to your client's team for continued SEO managemen

Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager