Brand Identity Design

Sriraj R

(0)

Starting at

$

450

About this service

Summary

Process
Once our project officially begins you will be sent a brief questionnaire, so I can get a thorough understanding of your company's values, mission, target audience, and competitors. We will discuss the project duration, budget and scope.
Next, I will research, conceptualize, and present various design options to you, including mood boards, typography, color palettes, and logo options.
After we narrow down the options, based on your choices, I will create high-quality, detailed designs for each element of your brand identity. Once we made it this far, it's time to start working on two great design concepts and emulate them in real-world environments to see eye-catching designs at their best.
I will gather feedback from you to ensure that the final designs accurately reflect your vision and meet your goals. We’ll review and refine it together. This includes one revision for each piece of content.
Finally, I will deliver the most optimal final designs and a comprehensive Brand Guidelines Document to ensure the consistent and effective use of your new brand identity.

What's included

  • Brand Strategy & Research

    A clear plan to determine what brand image you want to create for your customers. Includes brand value, mission and vision statement. Delivery: in PDF document as a part of the brand Guidelines.

  • Mood Board

    It is an essential tool in the brand identity design process. It acts as a visual representation of the emotions, colors, and design elements that will shape your brand's overall aesthetic. You and I will create a custom mood board for your company to ensure that we are aligned on the desired look and feel of your brand. Delivery: in PDF document as a part of the brand Guidelines.

  • Primary Logo Design

    I will work closely with you to create a primary logo that effectively communicates your brand message and differentiates you from the competition. Sketching initial concepts, and refining the design until we arrive at a final product that accurately represents your brand. Starting with 2 logo design directions, and 3 revisions. Delivery: All source files (Ai, pdf, eps), Logo files (png) with transparent background.

  • Logo Variations

    Delivery: All source files (Ai, pdf, eps)

  • Typofaces & Fonts

    In brand identity design is composed of two typefaces (sometimes three). These typefaces are used throughout the brand's communication media (web and print). Delivery: Font installation files (.ott or .otp files) for use on computers/software, also about the typeface in PDF document as a part of the brand Guidelines.

  • Colour Palette

    Primary colour, Secondary colour, (sometimes tertiary colours) + Accent colours (if required) + Neutral colours (if required), and Black & White as per the requirement of the brand. The branding colour palette is used within the branding elements. Delivery: in PDF document as a part of the brand Guidelines.

  • Brand Pattern & Elements (if any)

    Brand patterns and elements are the building blocks that help create a consistent and recognizable visual identity for your company. I will design custom patterns and elements that can be used across various mediums, such as website backgrounds, packaging, and promotional materials.

  • Brand Guidelines Document

    The Brand Guidelines Document is an essential tool that outlines the proper use of your company's visual identity. I will create a comprehensive Brand Guidelines Document that includes information on typography, color palette, logo usage, and any other design elements specific to your brand. This document will serve as a reference for all internal and external communications and help maintain consistency in all of your design materials. Delivery: in PDF document

Duration

4 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

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