What's included

• Social Media Strategy Development

  Develop a comprehensive social media strategy aligned with the organization's goals and target audience.

• Content Creation & Calendar

  Create and curate engaging and relevant content, including text, images, videos, and graphics, tailored to each social media platform. Maintain and update a content calendar to ensure consistent posting and timely content sharing.

• Posting & Engagement

  Social Media Posting: Schedule and publish posts on various platforms, optimizing posting times for maximum reach and engagement. Audience Engagement: Engage with the audience through comments, likes, and direct messages, responding promptly to inquiries and fostering positive interactions.

• Organic Growth & Hashtag Strategy

  Follower Growth: Implement strategies to grow the organization's social media following organically and through targeted campaigns. Hashtag Strategy: Develop and manage a hashtag strategy to increase discoverability and engagement.

• Community Management & Advertising

  Community Management: Foster a sense of community by facilitating conversations and discussions among followers. Social Media Advertising: Create and manage paid advertising campaigns on platforms like Facebook, Instagram, and LinkedIn, monitoring ad performance and making adjustments as needed.

• Analytics & SM Listening

  Analytics and Reporting: Monitor key metrics and provide regular reports on social media performance, offering insights and recommendations for improvement. Social Media Listening: Utilize social media listening tools to gather insights into audience sentiment, industry trends, and competitor activities. Competitor Analysis: Keep tabs on competitors' social media strategies and identify opportunities for differentiation.

• Collaboration & Crisis Management

  Influencer Collaboration: Identify and collaborate with influencers or brand advocates to promote the organization or product. Crisis Management: Develop a crisis communication plan and respond promptly and effectively to address any social media crises or issues.

• What To Expect (additional)

  A/B Testing: Conduct A/B tests on content, ads, and posting times to determine the most effective strategies. Platform Optimization: Keep up with platform updates, trends, and algorithm changes to ensure content is optimized for each social media channel. Campaign Reporting: Create reports on the performance of specific social media campaigns or promotions. Social Media Policy: Develop and enforce a social media policy or guidelines to ensure consistent and appropriate content sharing by all team members. Visual Branding: Maintain and promote consistent visual branding, including profile images, banners, and color schemes, across all social media profiles. Educational Content: Create and share educational content, such as how-to guides, infographics, and tutorials, to provide value to the audience. Employee Advocacy: Encourage and support employees in becoming brand advocates on their personal social media profiles. Feedback and Improvement: Solicit feedback from the audience and use it to improve content and strategies continually.