What's included

• Creative Concept Boards

  Visual mood boards showing the overall look, feel, and emotional direction of the project.

• Style Frames / Key Visuals

  Example compositions that define lighting, color palette, typography, and image treatment for campaigns or products.

• Brand Visual Guidelines

  Documentation that standardizes visual language — how photography, colors, and typography should be used.

• Moodboards

  Collages that capture atmosphere, tone, and inspiration for photography, video, or design.

• Photography / Video Direction

  Shot lists, lighting references, composition guides, and guidance for photographers or filmmakers.

• Color Scripts / Palette Design

  Color direction across campaigns or interfaces for consistency and emotion.

• Typography Direction

  Font pairings and hierarchy that reflect the creative concept.

• Asset Supervision

  Reviewing and approving final visuals (graphics, photos, layouts) to ensure they match the creative vision.

• Presentation Decks

  Client-facing creative proposals summarizing the visual direction.