You are spending on ads every month and you are not sure which part of that money works?

Most people assume the problem is the creatives. Usually it is what you are counting.

What I look at Google Ads, Meta Ads or any other platform you advertise on, the checks are the same:

Conversion tracking: is every lead, call and purchase counted once, and only once? In one account I took over, a tag counted clicks on a link as submitted forms for weeks. The reports looked great. The business did not.

Campaign structure: are campaigns built around what you sell and who buys it, or around what the platform suggested?

Search terms and audiences: where the budget actually goes, and how much of it goes to people who will never buy.

Bidding and budget: is the platform optimizing for the result you need, or for the one that is easiest to hit?

What you walk away with A written, prioritised list: what is wrong, why it matters and how to fix it, starting with what costs you the most money. No 60-slide deck. Things you or your team can act on the next day.

Who it is for Owners who would rather have one honest number than ten nice charts.

When our ad platform reported 45 leads and our own site reported 38, he told me to use the lower number. - Dan Wells, Founder, Drivers Lab

How it goes You give me read access to your ad accounts and GA4. I run the audit through my own tooling built on the Google Ads API, so I go through the whole account, not a sample. Five days later you have the report, and we go through it together on a 30-minute call.

Every month without clean tracking, the platform optimize your budget toward the wrong goal. The sooner you know, the less you pay for guesses.

Not included: ad spend, fixing the issues (available separately), video production, graphic design.