Identity

Starting at

$

4,950

About this service

Summary

You have a vision — I have the tools to bring it to life. From logos to full identities…startups to big shots. I'll make your brand an unforgettable, dominating force.

Process

1 - DISCOVERY
The process begins with a comprehensive questionnaire to understand the client's brand vision, values, goals, and target audience. This is followed by market research and competitor analysis. This strategic approach forms the foundation for creating a logo that looks appealing, delivers value, and converts effectively.
I will then write up a page summarizing all of the information we've gathered and ask the client to review it. Once the stage is set, we move forward.
2 - DESIGN
I then embark on a thorough process of sketching and iterating. Once I've selected the strongest logo concepts, I proceed to digitize them.
3 - PRESENTATION
Next, the digitized logo concepts are displayed in both black and white - real world mockups included as well. Everything neatly packed in a presentation, ready for review. I will then ask you to select one concept to move forward with and iterate upon.
4 - REFINEMENT
Upon your feedback, any requested tweaks/revisions are made to the logo. (I offer three revision rounds. For further rounds of revision, I charge $100/hr).
5 - IDENTITY
Phases 2-4 are repeated for the remaining elements of the brand identity.
6 - DELIVERY
Upon payment of the final invoice, the master file is sent your way - all assets organized and ready to download!

FAQs

  • How many logo concepts are digitized?

    1-3

  • At what point does work begin?

    After the contract has been signed, and the deposit invoice has been paid off.

  • Payment terms?

    50% non-refundable deposit invoice. Remaining 50% due before delivery of the master file.

  • What happens if I don't like any of the concepts?

    This is a rare case...however if this problem arises, you may purchase a fresh set of concepts. At that point, the fee will be determined.

What's included

  • Logo Design

    1 unique, high-quality logo design (different layout variations included - if applicable)

  • Color Palette

    Custom brand colors

  • Typography

    Custom brand typography

  • Graphic Elements

    Pattern(s), icon set

  • Brand Guidelines

    Full comprehensive style guide

  • Master File

    Includes all assets, all necessary file types (ai, png, jpg, eps, svg, pdf)


Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design