Social media is one of your most effective low-cost promotional tools as a small business owner. By using social media marketing to your advantage, you can grow brand awareness, connect with customers, and reach new potential buyers. Each channel has its own strengths and weaknesses, making each one appropriate for different styles of promotion. Before you launch a social media campaign, consider what types of promotions you plan to create and which platform would be the best match.

Use this list as your quick-start guide to each channel’s best