Content Calendar Creation: Develop a content calendar that outlines engaging content tailored to each buyer persona and their preferred channels (social media, email, blog posts, video). (Similar to how sporting events use social media to create pre-event hype and post exciting game highlights)
Content Creation & Curation: Generate high-quality content like blog posts, infographics, videos, and social media content that informs, entertains, and educates your target audience. (Similar to resorts showcasing their amenities and local attractions through captivating content)