Summary

FAQs

• What is a brand identity, and why do I need one beyond just a logo?

  A brand identity is the complete visual system that represents your business: logo, colors, fonts, patterns, and guidelines - creating a consistent, memorable presence across everything from your website to packaging. It's essential because it builds instant recognition, trust, and emotional connection with your audience, setting you apart from competitors in a crowded market.

• How long does a brand identity project take?

  Typically 4–8 weeks, depending on scope. Simpler projects (logo + basic guidelines) can take 4–5 weeks, while full identities with custom elements and collateral run 6–8 weeks, including research, concepts, and refinements.

• Do I need to provide any materials upfront?

  Sharing your business story, target audience, inspirations, existing assets (if any), and preferences helps immensely. I can guide mood boarding or research if needed, but your input ensures the identity truly reflects your vision.

• Will my brand work across print, digital, and social media?

  Absolutely - every element is designed to be versatile, scalable, and optimized for all formats, from tiny favicons to large signage, with guidelines for consistent application everywhere.

• Can you refresh an existing brand instead of starting from scratch?

  Yes! I offer rebranding services to evolve your current identity while preserving equity, or full overhauls for a fresh start.

• What file formats will I receive?

  You'll get vector files (.AI, .EPS, .SVG) for scalability, high-res raster (.PNG, .JPG), plus print-ready PDFs: everything organized and ready for designers, printers, or web use.

• Do you include collateral like business cards or social templates?

  Basic packages focus on core identity; premium ones include key items like business cards, stationery, or social media kits. We can customize based on your needs.

• What if I need help implementing the brand (e.g., on my website)?

  I offer add-on services or recommendations for applying your new identity, plus the guidelines make it easy for any designer or team to follow.

• How many concepts and revisions are included?

  Usually 2–3 initial concepts, with 2–3 rounds of refinements to polish the chosen direction - ensuring we nail the perfect fit.

• Can you handle brand strategy or naming too?

  My focus is visual identity design, but I incorporate strategic thinking throughout. For full strategy/naming, I can collaborate or refer trusted partners.

• Have another question?

  Just ask—I'm here to make this process clear and exciting!