
Crafting Timeless Brand Identities That Elevate Your Business!
Starting at
$
2,000
About this service
Summary
FAQs
What is a brand identity, and why do I need one beyond just a logo?
A brand identity is the complete visual system that represents your business: logo, colors, fonts, patterns, and guidelines - creating a consistent, memorable presence across everything from your website to packaging. It's essential because it builds instant recognition, trust, and emotional connection with your audience, setting you apart from competitors in a crowded market.
How long does a brand identity project take?
Typically 4–8 weeks, depending on scope. Simpler projects (logo + basic guidelines) can take 4–5 weeks, while full identities with custom elements and collateral run 6–8 weeks, including research, concepts, and refinements.
Do I need to provide any materials upfront?
Sharing your business story, target audience, inspirations, existing assets (if any), and preferences helps immensely. I can guide mood boarding or research if needed, but your input ensures the identity truly reflects your vision.
Will my brand work across print, digital, and social media?
Absolutely - every element is designed to be versatile, scalable, and optimized for all formats, from tiny favicons to large signage, with guidelines for consistent application everywhere.
Can you refresh an existing brand instead of starting from scratch?
Yes! I offer rebranding services to evolve your current identity while preserving equity, or full overhauls for a fresh start.
What file formats will I receive?
You'll get vector files (.AI, .EPS, .SVG) for scalability, high-res raster (.PNG, .JPG), plus print-ready PDFs: everything organized and ready for designers, printers, or web use.
Do you include collateral like business cards or social templates?
Basic packages focus on core identity; premium ones include key items like business cards, stationery, or social media kits. We can customize based on your needs.
What if I need help implementing the brand (e.g., on my website)?
I offer add-on services or recommendations for applying your new identity, plus the guidelines make it easy for any designer or team to follow.
How many concepts and revisions are included?
Usually 2–3 initial concepts, with 2–3 rounds of refinements to polish the chosen direction - ensuring we nail the perfect fit.
Can you handle brand strategy or naming too?
My focus is visual identity design, but I incorporate strategic thinking throughout. For full strategy/naming, I can collaborate or refer trusted partners.
Have another question?
Just ask—I'm here to make this process clear and exciting!
What's included
Primary logo and variations
Full suite (main, secondary, submarks, icons) in color, black/white, and inverted versions.
Custom color palette
Primary, secondary, and accent colors with HEX, RGB, CMYK, and Pantone values.
Typography system
Curated fonts (headings, body, accents) with licensing recommendations and usage rules.
Visual elements & patterns
Custom icons, illustrations, textures, or graphic devices to enhance your brand's personality.
Comprehensive brand guidelines
A beautifully designed PDF document outlining logo usage, colors, typography, imagery style, do's/don'ts, and examples.
Key collateral mockups
Designed templates like business cards, letterhead, social media assets, or email signatures (depending on package).
All source files
Editable vectors (.AI, .EPS, .SVG), high-res PNGs, and organized folders for easy use.
Asset package
Organized drive/folder with everything optimized for print and digital.
Recommendations
(5.0)


Recommended
We’ve successfully completed several projects together and still stay in touch. He always meets deadlines, communicates clearly, and is genuinely great to work with. Highly recommended.


Recommended
Working with Luka on our brand identity was a great experience. He took the time to understand our candle business and turned our ideas into a visual identity that finally feels like us. We genuinely love how everything came together. Communication was easy, the process was smooth, and Luka was open to feedback while still bringing his own creative perspective. I highly recommend Luka to anyone in need of a brand identity.


Recommended
Izuzetno sam zadovoljna izradom loga i internet stranice. Dizajn je moderan, profesionalan i potpuno prilagođen mojim željama. Stranica je pregledna, brza i funkcionalna, a suradnja je bila odlična – kvalitetna komunikacija, puno razumijevanja i stručni savjeti. Topla preporuka!
Duration
2 weeks