BrandingAna Beatriz Fernandes
Branding Process
1 – Research & Discovery
Good design has the power to influence behaviour and increase your perceived value. To successfully do this, it needs to speak directly to your target audience and be in line with the values you want to transmit.
As such, we will kick off the project by getting to know the vision for your brand, your values, your offer, and your audience. The aim is to find out what will visually attract your dream clients and successfully communicate what differentiates you from the competition. During the workshop you are welcome to bring any ideas to the table and provide feedback.
Outcome: 1x Client Workshop
2 – Messaging and Storytelling
Following internal research & brainstorming, you will be presented with three options for the conceptual direction.
During the Messaging & Storytelling Workshop, these conceptual directions will be presented and discussed, so we can understand which one (or a combination) resonates more with you.
Outcome: 1x Client Workshop
3 – Initial Design
Following your choice of conceptual direction, you will be presented with three options for the design direction.
Each of these directions will include a draft logo, font combination, colour scheme and overall visual style. During the workshop you are welcome to provide any comments or feedback.
Outcome: 1x Client Workshop
4 – Design Refinement
During this stage your preferred design direction will be refined and worked to detail, making sure it is in line with your vision. You are welcome to provide feedback during the presentation which will be incorporated through two rounds of revisions.
Outcome: 1x Client Workshop, followed by two rounds of revisions
5 – Delivery
In this final phase, we will create the Logo Pack and the Brand Guidelines.
The Logo Pack is a master folder with all the logo files and variations, fonts, colours and design elements.
The Brand Guidelines is a document that shows how the brand should be used, including logo lockups and sizes, colour schemes combinations and typography hierarchy.
This is important because it means that you will have a pack ready to use, and a guide that you and/or your team can follow to make sure you keep all future marketing materials coherent.
Outcome: 1x Logo Pack and 1x Brand Guidelines
Ana Beatriz's other services
Starting at$3,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Brand Design
Brand Strategist
Creative Director
Service provided by
Ana Beatriz Fernandes London, UK
BrandingAna Beatriz Fernandes
Starting at$3,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Brand Design
Brand Strategist
Creative Director
Branding Process
1 – Research & Discovery
Good design has the power to influence behaviour and increase your perceived value. To successfully do this, it needs to speak directly to your target audience and be in line with the values you want to transmit.
As such, we will kick off the project by getting to know the vision for your brand, your values, your offer, and your audience. The aim is to find out what will visually attract your dream clients and successfully communicate what differentiates you from the competition. During the workshop you are welcome to bring any ideas to the table and provide feedback.
Outcome: 1x Client Workshop
2 – Messaging and Storytelling
Following internal research & brainstorming, you will be presented with three options for the conceptual direction.
During the Messaging & Storytelling Workshop, these conceptual directions will be presented and discussed, so we can understand which one (or a combination) resonates more with you.
Outcome: 1x Client Workshop
3 – Initial Design
Following your choice of conceptual direction, you will be presented with three options for the design direction.
Each of these directions will include a draft logo, font combination, colour scheme and overall visual style. During the workshop you are welcome to provide any comments or feedback.
Outcome: 1x Client Workshop
4 – Design Refinement
During this stage your preferred design direction will be refined and worked to detail, making sure it is in line with your vision. You are welcome to provide feedback during the presentation which will be incorporated through two rounds of revisions.
Outcome: 1x Client Workshop, followed by two rounds of revisions
5 – Delivery
In this final phase, we will create the Logo Pack and the Brand Guidelines.
The Logo Pack is a master folder with all the logo files and variations, fonts, colours and design elements.
The Brand Guidelines is a document that shows how the brand should be used, including logo lockups and sizes, colour schemes combinations and typography hierarchy.
This is important because it means that you will have a pack ready to use, and a guide that you and/or your team can follow to make sure you keep all future marketing materials coherent.
Outcome: 1x Logo Pack and 1x Brand Guidelines
Ana Beatriz's other services
$3,500