Branding by Ana Beatriz Fernandes

Branding

Ana Beatriz Fernandes

Starting at

3,500

About this service

Summary

Branding Process

1 – Research & Discovery

Good design has the power to influence behaviour and increase your perceived value. To successfully do this, it needs to speak directly to your target audience and be in line with the values you want to transmit.

As such, we will kick off the project by getting to know the vision for your brand, your values, your offer, and your audience. The aim is to find out what will visually attract your dream clients and successfully communicate what differentiates you from the competition. During the workshop you are welcome to bring any ideas to the table and provide feedback.

Outcome: 1x Client Workshop

2 – Messaging and Storytelling

Following internal research & brainstorming, you will be presented with three options for the conceptual direction.

During the Messaging & Storytelling Workshop, these conceptual directions will be presented and discussed, so we can understand which one (or a combination) resonates more with you.

Outcome: 1x Client Workshop

3 – Initial Design

Following your choice of conceptual direction, you will be presented with three options for the design direction.

Each of these directions will include a draft logo, font combination, colour scheme and overall visual style. During the workshop you are welcome to provide any comments or feedback.

Outcome: 1x Client Workshop

4 – Design Refinement

During this stage your preferred design direction will be refined and worked to detail, making sure it is in line with your vision. You are welcome to provide feedback during the presentation which will be incorporated through two rounds of revisions.

Outcome: 1x Client Workshop, followed by two rounds of revisions

5 – Delivery

In this final phase, we will create the Logo Pack and the Brand Guidelines.

The Logo Pack is a master folder with all the logo files and variations, fonts, colours and design elements.

The Brand Guidelines is a document that shows how the brand should be used, including logo lockups and sizes, colour schemes combinations and typography hierarchy.

This is important because it means that you will have a pack ready to use, and a guide that you and/or your team can follow to make sure you keep all future marketing materials coherent.

Outcome: 1x Logo Pack and 1x Brand Guidelines

What's included

Logo
Usually the centrepiece of the branding process, together we will create a logo that reflects your brand values and aspirations, and is meaningful and relevant to your audience. At the end of the project you will be provided with a Logo Pack. The Logo Pack is a master folder with all the new logo files and colour variations ready to be used.
Colour Scheme
During the branding process we will develop a unique colour scheme to resonate with your brand vision and ambition. At the end of the project, you will receive colour codes (RGB, CMYK, HEX) for each of the selected colours.
Font Combination
Usually we design a brand with a combination of at least two fonts, one for headings and calls to action and one for body text. At the end of the project, you will be provided with the selected font files ready to use. This service does not include creation of bespoke typography and/or purchase of fonts. These expenses are itemised on each invoice to you and they will only be bought upon your prior approval.
Brand Guidelines
The Brand Guidelines is a document that shows how your new brand should be used, including logo lockups and recommended sizes, colour combinations and typography hierarchy.
Collateral
Depending on how you would like to use your brand, you might be interested in the following: * Business Cards * Stationary * Uniforms * Product Label Designs * Product Packaging * Signage and Wayfinding * Editorial Design (books, ebooks, leaflets, brochures) * Social media content * Webdesign * Other relevant brand applications

Example projects