In today's society, reaching people through the information available on company's digital platforms is not only an industry standard, but most companies are already struggling to keep up with the high pace of digital transformation and disruptions. The competition is growing, meanwhile, people's attention span is shrinking. As a brand, the big challenge is to let people reach their goals as fast as possible. And that takes combining interaction, design, branding, motion, and prototyping to create a unique experience for an audience.

Mobile-first is an industry common standard for today's UI designs. But mobiles themselves don't purchase your product, service, or idea. People do. So next to crafting beautiful websites and apps, I've developed strong skills for prototyping and audience research to gain a better understanding of today's market. This part of the UI & UX process is often paired with strategy, turning brand or product features into target's benefits with the right message. My preferred branch, therefore, is B2C businesses, since it makes this approach more feasible.